Table of Content

15 November 2012, Volume 29 Issue 6

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Articles

Retrospect and Prospect of Convention on Biological Diversity

NI Gui-rong

2012, 29(6):  1-12. 

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Through historical analysis, literature analysis and case comparison, the paper comprehensively assesses Convention on Biological Diversity as an international environmental law by looking into the evolution of its system, norm and connotation in the past 20 years. The Convention has 3 main goals: the conservation of biological diversity, the sustainable use of its components, and the fair and equitable sharing of the benefits from the use of genetic resources. Since the Convention was established and came into force, Conference of the Parties has never stopped discussing how to set down effective laws to enhance its implementation. While the Convention is deemed as increasingly important, however, the contracting parties are only required to submit national reports rather than enforced to fulfill Convention obligations by the socalled compliance mechanism.

Longitudinal Reconstruction and Lateral Integration of Chinese Film Cultural Values

JIA Lei-lei

2012, 29(6):  13-19. 

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To decide whether Chinese movies can enjoy sustainable development in the context of globalized language and culture, the key lies in whether the cultural values carried by Chinese movies can be appreciated among both native audience and overseas film markets. Therefore, while striving to meet the entertainment demand and aesthetic imagination of the audience, Chinese movies should also shape their cultural values to respect the cultural diversity of human beings and to serve the core national interests of China, hence to accomplish their cultural missions in fierce market competition.

A New Study on the Establishment of Hong Kong Film Companies with Mainland Background After the Founding of New China

ZHAO Wen-fang, ZHANG Wen-yan

2012, 29(6):  20-30. 

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After the founding of new China, some mainland filmmakers went south to Hong Kong and, helped by local filmmakers, set up many movie companies with mainland background. During this period, Great Wall Film Company of Zhang Shankun was reorganized into Great Wall Movie Enterprises Ltd. and Zhang Shankun left the new company with some fellows. There was much speculation over their quit, but the latest data have proved economic disputes as the main reason. When Great Wall Movie Enterprises Ltd. was launched, its complex staff composition saved it from being completely ideologically assimilated, maintained its production features of old Shanghai commercial films, and, due to its close relationship with the new Chinese government, turned it into the key camp of Hong Kong leftist films. In the early years of the new nation, the depression of Hong Kong Cantonese films served as an opportunity for leftist filmmakers to occupy this front and unite Hong Kong Cantonese filmmakers. Supported by Liu Shaoqi' s instruction for Hong Kong Cantonese films, the mainland government created in Hong Kong Sun Luen Film Co. to specialize in shooting Cantonese films. This brought about the birth of more Cantonese film companies, Zhonglian Film Company included, which were reputed for wellmade movies and helped turn around the fortune of Cantonese movies. The establishment of Great Wall and Sun Luen built a relatively stable progressive team in Hong Kong film industry, but the later Expulsion Event revealed some potential problems. Worried about the situation and placed high hopes on by Xia Yan, Zhu Shilin et al. created the third wellknown leftist film company——Phoenix Pictures.

On the Relationship Between the Documentary Film and the Ruling Party

LIN Shao-xiong

2012, 29(6):  31-40. 

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uch involved with the ruling party and its ideology, the documentary film, which is a major platform of mass media, has worked since its birth as an important channel for the ruling party to implement lines, principles, policies and ideologicalization. Through longtime development, the relationship between the documentary film and the ruling party has become close and complex: working as a main cultural strategy to make political propaganda, the documentary film is controlled by the ruling party all the time; influencing the policies and strategies of the ruling party, the documentary film as the representative mass medium in the 20th century is always employed by the ruling party in various ways.

Imagined Folk Literature: Intellectuals as Producers

LI Xiao-ling

2012, 29(6):  41-50. 

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When Chinese folk literature is explored with Anderson' s idea of a people being an "imagination community", it can be deduced that intellectuals played a crucial role in producing this discipline. There are various explanations for how Chinese modern folk literature came into being, such as the change of economic form, the rise of townspeople, the introduction of foreign theories, the guide of didacticism, etc., but none of them provide a new research perspective of ideology. With the growth of selfconsciousness and the prosperity of global nationalism movements, some energetic intellectuals, based on vernacular Chinese, namely mandarin imagination, "greatly contributed to the construction of people as a social structure and folk poetry as the essence of folk culture", became key figures in shaping Chinese national state, new nationals and new literature at the beginning of the 20th century, thus started a new subject of Chinese modern folk literature.

On Flourishing Criticism and Collation of Six Dynasties' Poetry in the Middle Ming Dynasty

WU Guan-wen

2012, 29(6):  51-60. 

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Six Dynasties poems used to be regarded as alien throughout the history of China s poetry criticism; more unfortunately, many of them were scattered and lost. But such a situation was considerably improved in the middle Ming dynasty. With booming imitation and positive criticism of these poems, a vigorous trend of collecting and collating Six Dynasties' Poetry appeared around Jiajing years. Probing into the underlying reasons for such phenomena, the paper not only describes the renaissance of Six Dynasties' Poetry after long-time depression in the early Ming dynasty but promotes the understanding of literature and culture in the middle Ming dynasty that evolved along with politics, economy and ideology.

On the Collected Works of Tang Dynasty Mentioned in the Booklists by Chao and Chen

FAN Xin

2012, 29(6):  61-70. 

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This paper studies Tang Dynasty's collected works listed in the most famous private book catalogs in Song Dynasty - JunZhai DuShu Zhi by Chao Gongwu and JunZhai Dushu Zhi by Chen Zhensun, compares the descriptions of them in the two different books and pictures their situation as well as production in Song Dynasty.

 "Democracy" in Sinological Studies and Its Modern Enlightenment

QI Zhi-xiang

2012, 29(6):  71-80. 

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The essential meaning of China' s ancient "democracy" is "master of the people". It employs the deeprooted bad habits of the mass, suggests wise governors to make decisions for the people and provides a basis for autocratic monarchy. Besides of these heavily criticized features, it is positive in requesting the monarch as "master of the people" to "nourish the people" and "cultivate the people" like "parents of the people". Such an idea is shared by modern "democracy" to protect people' s rights and saves ancient "democracy" from being totally denied. Modern "democracy" derived from the west with the original meaning as "civil autonomy" and is valuable in highlighting that every citizen is born with autonomy. But modern western "democracy" should not be blindly admired, because "civil autonomy" is always practiced in a representative way and, when implemented, such "representative democracy" on behalf of the public may cause "bribery scandals" related to congressmen' s benefit. In both domestic and foreign history were cases in which the concept of all "citizens" in "democracy" was narrowed down into that of some "people", so that other citizens who were not part of the people were deprived of "democratic" rights. We should learn from such painful lessons and bear in mind that the "democracy" we are building now should be "civil autonomy" for all "citizens".

Legislative Suggestions on China' s Soil Environmental Protection Law

HU Jing

2012, 29(6):  81-93. 

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China' s Soil Environmental Protection Law should focus on pollution abatement, give consideration to pollution prevention, especially to prevent the farmland pollution caused by agriculture, and authorize Ministry of Environmental Protection to make a list of controlled pollutants excluding radioactive substances. Several systems should be established: the plan, survey and standard systems of soil environmental protection, the system of soil pollution control areas, and the survey report system of soil environmental quality. The government should guide and lead peasants to deal with farmland pollution. The polluted soil other than farmland should be decontaminated and remedied by the responsible party or the government. The decontamination and remediation of polluted soil should be conducted with consideration of multiple factors, including how the soil can be used in the future.

On the Interpretation Model of Discourse

XIONG Yue-liang

2012, 29(6):  94-102. 

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Discourse is like an iceberg floating in the ocean. Its visible part symbolizes the tangible language whereas its submerged part implicates the underlying meaning, which can be procured via inferences on the basis of many factors such as assumptions, expectations and convictions. The language user's knowledge thereby increases with the activation, construction and change of a set of context models which prove to be essential for pragmatic inferences.

Cognitive Explanation of Redundancy in Coordinate Compounds of Modern Chinese

LUO Shu

2012, 29(6):  103-110. 

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In modern Chinese are two main semantic patterns of redundancy in coordinate compounds: One is the redundancy of synonyms or homoionyms; the outher is that of partial words. Different in form, the two patterns also vary in cognitive basis: that for the former is distance iconicity; that for the latter is basic level category and salience.

Some Problems in Domestic Research on The History of Signboards:
From the Earliest Times to the Present Day and A History of Advertising from the Earliest Times

ZHA Can-chang

2012, 29(6):  111-116. 

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The History of Signboards: From the Earliest Times to the Present Day and A History of Advertising from the Earliest Times are now known the worldfirst important works on advertising history. They are indispensable to the research of world advertising history. However, domestic scholars, when employing and interpreting the two important works, have many historical limitations and problems. Therefore, it is necessary to investigate into such problems as the publication place, the author' s nationality of the two works, and their respective important academic value. Accordingly, the present paper aims at rectifying some problems in the domestic research and interpretation of the two works, in the hope of contributing to the rising Chinese advertisement research.

"Halo Fantasy" and "Demonizing Inference"
——On the Stereotype of China Among American College Students

ZHAO Shi-lin

2012, 29(6):  117-127. 

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Based on the survey conducted at University of Wyoming in 2007, the study focuses on the stereotype of China among American college students. Research shows that American college students are forming more and more negative understanding of the Chinese, Chinese society and Chinese government. Due to the superposition effect of various factors, the impression of the Chinese on American college students is decorated with "halo fantasy". Due to the combination of American national ideology and popular individualism, American students infer the Chinese government to be "a demon". The previous conclusion that American media "demonize China" is also found to be logically deficient, because American business media are actually "redressing the demonization" of China.

Construction and Rethinking of Journalistic Professionalismin the We-Media Era

WANG Qing-chuan

2012, 29(6):  128-138. 

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Journalistic professionalism is an important concept in western journalism. Theoretically speaking, it advocates the objectivity, impartiality and neutrality of news reports, encourages press and speech freedom, emphasizes the social responsibility of media, and values professional education and programmed operation. In the time of we media, however, traditional journalistic professionalism is impacted and challenged. It has to rethink and answer the following questions: What is the primary task of news reports? Does the fact that "everyone can be a journalist" indicate the doom of journalism career? How to guarantee the objectivity and impartiality of news? How to prevent the abuse of press freedom? Should news be native or international? And what aspects of journalistic education should be improved? As is argued, in the wemedia era where everyone has the right and opportunity to release information, journalists should not be too focused on acting as quickly as possible or scrambling to release breaking news, but should try to probe into facts, search for details, process massive information, comprehensively analyze materials, guide the audience to think and advocate social justice. Journalistic professionalism in this day and age should do more to promote the spirit of responsibility and the rationality of thinking.