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Table of Content

    15 September 2012, Volume 29 Issue 5
    Articles
    Inclusive Innovation of System
    ——Theoretical Study on Chinese Reform, Crossstrait Integration
    CHANG Xiu-Ze
    2012, 29(5):  1-15. 
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    Viewed from a global perspective, the problems that China has been facing during the transition and development process include some shared by other countries in transition, some unique to China and some intricate internationally. Based on this, the author, inspired by Lao Tze' s thought in Tao Te Ching that "knowledge of nature nurtures inclusiveness, and inclusiveness produces unselfishness", puts forward and elaborates on a proposal of "inclusive innovation of system" in view of system civilization. "Inclusive innovation of system" is a new proposition related to institutional economics. Its essence is to understand and respect objective laws, to seek justice with a "tolerant" mind like the sea in "empty sea, tolerance is a great", to construct a more open and advanced system management framework, to promote the system innovation of transition countries including China and to contribute to the development of human civilization.

    Holding the idea of "inclusive innovation of system", the author suggests to build three "large roofs" of system civilization: the first one is that of Chinese reform based on the integration of various reform forces and "the balance between marketization and social justice"; the second one is that of crossstrait harmony based on the unity of crossstrait forces for peace and the principle of being rationally pragmatic; the third one is that of "new universal civilization" based on the absorption of the essence of western and eastern civilization as well as the fusion of multiple civilization.
    The "inclusive innovation of system" should be realized step by step. Among the three "large roofs", the construction of the first one relies on the establishment of four supporting systems: (1) an innovative system of property rights to protect both stateowned and private property; (2) an innovative system of distribution to make both nation and people rich; (3) an innovative system of sustainable development to respect "universe", "nature" and "man"; (4) an innovative system of social management to value the people' s livelihood and democracy. During the process of innovation, two tendencies to "dignify officials" and to "debase civilians" should be avoided.

    Films and National Image: Industry, Culture and Aesthetics
    RAO Shu-Guang
    2012, 29(5):  16-30. 
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    The so called national image is a summation of a nation' s economic, political, military, cultural, demographic, historical and ethnologic features. It is a general image built by communication channels like mass media, film and television, personnel, products as well as their domestic and international audiences. It consists of a nation' s images at home and abroad that reflect, influence and act upon each other if with the smooth flow of global information and markets. Along with the changes of time, western countries' understanding of China' s image has also experienced a constantly changing process. Until the twentieth century, while Chinese national image was still interpreted by westerners in two extremely different ways, Chinese culture was regarded as with distinctive characteristics and functions. In this sense, a nation' s cultural image as a major part of a nation' s image has its unique value and significance. Since the day of its birth, the Chinese film has committed itself not only to its own healthy growth but to the mission of shaping China's image. To Chinese film industry, cultural consciousness and cultural confidence are both the premise to its development and the key to its success in building China' s national image. Only when the two cultural aspects are highlighted can China no longer be "given" a national image by other countries.

    Vision and Feelings
    ——A Comparison of Narrative Space and Discourse Pattern Between Chinese and Foreign Blockbusters from A Global Perspective
    LI Xian-Jie
    2012, 29(5):  31-44. 
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    Judged from the perspective of globalization, blockbusters, which tell stories in wide space and are characteristic with intercultural discourse, can best represent the film production scale, discourse strategies and the influence on cultural transmission of a country. In recent years, that some imported foreign blockbusters are highly appreciated has proved the cultural and artistic charm of blockbusters. Comparatively speaking, Chinese blockbusters lack the quality and experience to become international ones. In particular, they are deficient in the choice and management of story subject, the construction and organization of discourse pattern, and the arrangement and employment of discourse strategy. Especially in the aspect of narrative space, Chinese blockbusters are short in global vision and discourse strategy as well as in the artistic imagination of the present and the future. In the long run, Chinese blockbusters have to work hard on globalizing their discourse construction and deepening their universal meaning before becoming influential around the world. Blockbusters should think as blockbusters, combine artistic creation with the global cultural pattern, and devote themselves to the communication between China's national culture and the cultural needs of other nations.

    "Three Movies" and Movie Criticism Methodology in Contemporary China
    XUE Feng
    2012, 29(5):  45-56. 
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    "What is a good movie" is the hardest question about motion picture arts. Based on the classification of "three movies" and a set of standards, the present paper discusses the movie history and movie criticism methods of contemporary China. "Popular movies"tend to entertain people, vent feelings, satisfy curiosity and examine morality; "social movies" aim to offer practical enlightenment, maintain social stability and consolidate collective consciousness; "exploratory movies" seek to conduct form experiments, observe life philosophy and reveal social problems. Facing the current Chinese movie pattern, which is composed of the coexistence, differentiation and interinfiltration of multiple movie categories, it is meaningless to make a general quality assessment of the movies. Only when the "consciousness of multiple labor division" is truly awakened, when standards for movie criticism are made clear, and when movies are analyzed with respect for their "focuses and features", can the pointless debate on them be effectively filtered and the vulgar abuse of them be rationally reduced.

    A Brief Discussion on Social Actors in China' s Public Sphere
    SHEN Rui-Ying, WANG Min-Jie
    2012, 29(5):  57-69. 
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    The public sphere, which is a middle zone managed by both country and society, will not enhance the harmonious development of society without the positive interaction between public power and social actors. At present, China is going through rapid social transformation. With the political situation and historical background of the Communist Party in power and many parties in cooperation, as well as the influence of the traditional culture, the maturity of social actors, who are a complicated and passive part of society, is of great significance to the construction of China' s public sphere. In a pluralistic society, social actors are interest groups that mainly include elite, middleclass and vulnerable ones. These social actors cause many problems in the public sphere such as the following: when the "Pareto Optimality" of benefit is not realized, their selfish instinct distorts the "public" feature of the public sphere and makes possible "freerider" participation; when confusion and deviation appear in their political personality during the transition period, their participation in the public sphere becomes disordered, ineffective and politically indifferent; when trapped in the traditional binary interpretation of "home" and "country" as well as the belief in "subject culture" and authoritative character, they tend to sacrifice public consciousness and initiative for the worship and pursuit of authority. Based on these, to help the social actors become more mature, a comprehensive system should be constructed to serve the development of citizen morality, the improvement of modern political personality and the cultivation of citizen culture. This external system, along with the internal culture, will provide independent, rational and active participation subjects, i.e. "citizens" in a real sense, for the building of China' s public sphere. And the public power, whose core is the ruling party, will be the key factor in deciding whether the construction of China' s public sphere is successful or not.

    Environmental Analysis of China' s Retail Development and the Choice of Business Model Under the Condition of Globalization and Informationization
    WEI Nong-Jian, ZUO Peng, LIU Jing-Bo
    2012, 29(5):  70-81. 
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    With the background of China' s retail environment and a literature review on "business models", the paper, inspired by the five business models raised by Alex Osterwalder and Yves Pigneur, argues that "the business model with a multilateral platform based on the industrial chain" will be the future business model of China' s retail development. The foundation of this model, whose critical business prospers with the increase of soft power for competition, is the formation of the multilateral platform, whose operation is supported by the integration of retail trade and retail outlets. To make the business model innovative enough, the following measures should be taken: to maximize and centralize retail enterprises, so that economies of scale can be a basic part of the model' s profit; to modernize the retail business philosophy, so that the operation of the model can be institutionally guaranteed; to implement brand strategy, so that the growth and operation of the model can go on with positive images; to employ the strategy of "going out" to regionalize and internationalize business, so that the model can grow in broad space; to improve the scientific and technological level of management, so that the rapid development of the model can be technically supported; to constantly perfect retail trade, so that the model can be enriched with new content; to conduct moderate pilot tests of new models and reform traditional models with assetlight strategy, so that the model can be with more opportunities to develop.

    The Impact of Commercial Bank Service Outsourcing on Bank Performance
    ZHAO Ren-Kang, SHE Jie-Nan
    2012, 29(5):  82-89. 
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    With the increasing openness of China' s financial market, the commercial bank service outsourcing has enjoyed rapid development. This paper, based on the empirical analysis of the panel data from 2001 to 2010 in thirteen Chinese commercial banks, discusses how China' s commercial bank service outsourcing has affected commercial bank performance. Research shows that, as to financial service outsourcing, it produces a negative effect on bank profitability in a short term but a positive one in a long term; it exerts no obvious influence on bank cost efficiency in a short term but a negative one in a long term; it has no significant impact on the safety and stability of the bank in a short term but a positive one in a long term. Based on these findings, the author gives some effective policy suggestions to help promote the development of China' s bank service outsourcing.

    Literature and Market
    ——George Gissing's City Concept and Cultural Imagination
    CHEN Xiao-Lan
    2012, 29(5):  90-97. 
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    Many obstacles that Britain came across during the urbanization process over one hundred years ago are now challenging China' s urbanization. In this sense, the British modern experience is both Britain' s and part of our own. In the context of contemporary China, reading works of George Gissing, an important city novelist in the late Victorian Era, will help us no longer be restrained to the old distinction between capitalist and socialist ideologies but find much shared experience beyond political culture, including the influence of the rising middle class on literature and culture, the relation between economic oppression and the decline of manliness, the degeneration of creative artists and the commercialization of art, etc. With strong elite consciousness, George Gissing, based on classical humanism, demonstrates how the marketization of literature negatively affects literature, academia, culture and civilization. According to him, the modern city destroys the existence condition for philosophy, art and literature, which exactly symbolizes the degradation of the whole society, even civilization, to becoming vulgar and average.

    Facing the HistoricalNarrative Challenge
    ——On Historical Theme Narration and Relevant Criticism of Barefoot Doctor Wan Quan-he
    YANG Jun-Lei
    2012, 29(5):  98-107. 
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    In Chinese contemporary literature criticism has long existed theme determinism, which is wrong in that works on social focus or hotspots gain more attention because of the significant themes but their deficiencies at the literary level are always neglected. Renowned works can be inappropriate in historical narrative, as is in the case of Barefoot Doctor Wan Quan-he, a novel describes how China's rural medical insurance system has developed through time, where the author repeatedly practices the detaildescription techniques in previous works while interfering in readers' comprehension with "flash forward" and "story afterward".

    Finishing the Undertaking from the Combination of Sense and Sensibility,
    Construsting the poetic soul from the Integration of the New and the Old
    ——The study of Wu Mi' s thought about poetic criticism
    SUN Yuan
    2012, 29(5):  108-119. 
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    This essay elaborates Wu Mi' s poetic criticism. According to Wu Mi' s poetry ideals, firstly ,the relation between sensibility and sense isn' t contradictory,but supplement each other;secondly, the standard of the external form of poetry' s characteristics isn' t “new” or “old”, but the beauty of poetic rhythm. In the Chinese modern poetry  development course during which the feelings and individuality were overemphasized, Wu Mi' s poetic thought showed another tendency of literary criticism besides the free verse written in the vernacular.Objectively, Wu Mi' s poetic thought provided the Chinese new poetry development with another selection.

    A Study on Semantic Category Transfer of Body Terms
    HUANG Bi-Rong
    2012, 29(5):  120-125. 
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    The meaning of body terms can transfer from the semantic category of "human limbs" to those of "abstract objects", "thought and emotion", "behavior and activities", "space and position", etc. This is due to two underlying reasons: one is the objective similarities shared by man and things; the other is man's subjective instinct to pursue novelty. While the former enables the category transfer to realize among human beings, animals, plants and nonliving things, the latter makes acceptable the creative metaphors (as well as new metonymies), which appear during the category transfer process and will join the language system as conventional metaphors once sanctioned by usage. With the guidance of related semantic theories and cognitive rules, the current study is of value for researches on lexical meaning evolution, construction of highquality network language, and standardization of network catchwords.

    On Carbon Capture, Carbon Storage and Related International Legal Issues
    WU Yi-Min
    2012, 29(5):  126-132. 
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    United Nations Framework Convention on Climate Change and Kyoto Protocol provide some preliminary ideas of carbon capture and storage but give no definition on whether CCS can be regarded as the greenhouse gas emission reduction mechanism of contracting states. CCS technology has impacted and questioned many fields of traditional international law. Some terms in United Nations Framework Convention on Climate Change and Kyoto Protocol should be interpreted broadly or modified, and, based on the negotiation among the contracting states, legal issues concerning carbon capture and storage should be put in the postKyoto legislation of climate change.

    Moral Reconstruction and Cultural Renaissance Under Imperial Rule and Religious Rule
    ——On Lu Jia' s Design of Political and Cultural Transformation in the Early Han Dynasty
    LIU Zhi-Wei, LIU Feng
    2012, 29(5):  133-140. 
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    Taking as a premise the reconstruction of the relationship between the imperial rule of the Liu Family and the religious rule of Confucianism, Lu Jia designed a political strategic plan focusing on moral reconstruction and cultural renaissance. In this plan, he also tried to integrate the feudal imperial rule and the rule of Confucianism into the rule of an ideal "benevolent government". When the political and cultural conditions in the early Han Dynasty, as well as the relation between the imperial rule and the rule of Confucianism at that time, are investigated, the value of Lu Jia's political strategic design can be fully and accurately appreciated; also, the historical meaning of the political and cultural transformation in the early Han Dynasty can be better interpreted.