Abstract:

Based on the survey conducted at University of Wyoming in 2007, the study focuses on the stereotype of China among American college students. Research shows that American college students are forming more and more negative understanding of the Chinese, Chinese society and Chinese government. Due to the superposition effect of various factors, the impression of the Chinese on American college students is decorated with "halo fantasy". Due to the combination of American national ideology and popular individualism, American students infer the Chinese government to be "a demon". The previous conclusion that American media "demonize China" is also found to be logically deficient, because American business media are actually "redressing the demonization" of China.

Key words: ideology, stereotype, demonize, halo fantasy