Abstract:

Journalistic professionalism is an important concept in western journalism. Theoretically speaking, it advocates the objectivity, impartiality and neutrality of news reports, encourages press and speech freedom, emphasizes the social responsibility of media, and values professional education and programmed operation. In the time of we media, however, traditional journalistic professionalism is impacted and challenged. It has to rethink and answer the following questions: What is the primary task of news reports? Does the fact that "everyone can be a journalist" indicate the doom of journalism career? How to guarantee the objectivity and impartiality of news? How to prevent the abuse of press freedom? Should news be native or international? And what aspects of journalistic education should be improved? As is argued, in the wemedia era where everyone has the right and opportunity to release information, journalists should not be too focused on acting as quickly as possible or scrambling to release breaking news, but should try to probe into facts, search for details, process massive information, comprehensively analyze materials, guide the audience to think and advocate social justice. Journalistic professionalism in this day and age should do more to promote the spirit of responsibility and the rationality of thinking.

Key words: journalistic professionalism, social responsibilities, we media, convergence media, rethinking