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Productive Thinking and Aesthetic Principles of “Algorithm Author”
—The Ethical Turn of Film Industry Aesthetics in the Algorithm Era
ZHANG Lina, CHEN Xuguang
Journal of Shanghai University (Social Science Edition)
2023, 40 (3):
65-75.
The comprehensive application of artificial intelligence (AI) technologies in the film industry boosts the emergence of AI screenwriters, AI actors/actresses, AI script doctors, AI photography, AI editing and AI marketing system, leading to great changes in the production process of each link of the film industrial chain and the development of film industry. The intervention of “algorithm” has dramatically transformed the film productive thinking, mainly embodied in the decentralization of “human logic” in the films created by “algorithm authors” as the “human logic” weakens and the “algorithm logic” strengthens. On the level of aesthetic principles, the contradiction between “technicality” boosted by “algorithm-driven” film production and “artistry” becomes increasingly prominent. Therefore, how to properly balance the advantages of “technicality” while retaining “artistry” is a prospective issue worth discussing. In addition, the “algorithm author” has the dual ethical attributes of “human” and “machine” not in the sense of binary opposition, but in the mixed zone of the two. “Moral subjectivity” of the “algorithm author” is presented from the aspects of autonomy, interaction, and adaptability so that its moral responsibility in film production is clarified. Finally, given that ethical problems in film production driven by “algorithmic logic”, such as the deviation of value orientation, lack of emotions, and “algorithmic discrimination”, aggravate discrimination and loss of privacy autonomy in reality, they are the inevitable topics for “further elaboration” by the film industry aesthetics which is also the turn of the film ethics.
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