Abstract: China attaches great importance to the development of digital creative industry and has included it into national strategic emerging industries. How to optimally distribute the digital creative industry so as to achieve coordinated development is an urgent issue to be addressed. Location theory aims at finding the best production location for enterprises by analyzing and optimizing regional spatial organization of different industries. Based on the evolution logic of location theory and combined with the characteristics of digital creative industry, the study extracts the location factors in terms of production cost, market scale, industrial structure and public environment. The extraction is conducive to clarifying the endogenous impetus of regional concentration of China’s digital creative industry from the standpoint of digital creative enterprises, and providing theoretical rational for formulating policies to promote the coordinated development of regional digital creative industries. In this regard, relevant suggestions are put forward for enterprise, local governments and the central government.

Key words: digital creative industry, location factor, location theory, coordinated development