Abstract: Promoting the coordinated development of the elderly care services and the elderly industry is an important strategic plan to actively respond to the aging of the population. The Chinese government has attached great importance to the elderly care services, increased financial investment over the years, and received wide social recognition. However, some predicaments have occurred in that the society’s excessive reliance has made the government under enormous pressure, leading to the unsustainability of the government’s support for elderly care. The development of the elderly industry is bound to help relieve government pressure and improve the quality of elderly care services. However, due to people’s inaccurate understanding of the basic attributes of elderly care, even skepticism about the provision of elderly care services by the elderly industry, the imperfect government policies on the elderly industry and other obstacles, the development of the elderly industry is still in its infancy, yet to realize its potential in China. Therefore, clarifying the logical starting point, realistic basis and theoretical basis for the development of the elderly care services and the elderly industry is of great significance for the policy improvement and the development of the elderly industry. Based on the dual attributes of welfare and privateness of the elderly care, coordinated development of the elderly care services and the elderly industry should be pursued, conducting strategic planning in three aspects: formulating sustainable elderly care philosophy, creating an institutional environment conducive to the development of the elderly industry and innovating welfare tools.

Key words: ageing, elderly care, elderly industry, coordinated development, welfare tools