Abstract: The development of film industry aesthetics should not only follow the aesthetic pattern of a specific paradigm, as is embodied in transcendental subjective thinking and Chinese film experience, but also adopt an open perspective to reach the technical landmark of “poetic state”. In this sense, one natural way of expanding film industry aesthetics is to exploit “moral imagination” to reflect on technology, which is the core of technology ethics— “responsible morality for goodness”. A possible new development of film industry aesthetics, technical ethics may rethink a series of ethical propositions such as the relationship between film technology and the alienation of people, landscape experience, and moral materialization, and re-bridge the gap between film industry aesthetics and technological ethics, so as to truly realize the qualitative leap in the theoretical construction of film industry aesthetics and achieve its ethical concern of “people being the goal” in a pluralistic, tolerant, inclusive and integrated manner.

Key words: film industry aesthetics, technology ethics, “controlling technicality with morality”, moral imagination