Abstract: Film industry aesthetics, an important concept of film aesthetics widely mentioned in China at present, explores related ethical propositions and has produced an enlightening significance in expanding theories of film industry aesthetics. Based on the three categories of production ethics, technology ethics and communication ethics, the paper encompasses three themes: the appeal for production ethics from “good means” to “good morality”, warning against the consumption trap of “extreme experience” caused by technical image manufacturing, and respecting “self-altruism” moral principle of market economy in publicity. By discussing the ethical norms and ethical anomie in the film industry system, the paper aims at constructing the value concept of film industry ethics in the overall sense.

Key words: film industry aesthetics, ethics of production, technical ethics, ethics of communication, film industry ethics