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Table of Content

    15 May 2011, Volume 18 Issue 3
    Articles
    On The Property Rights of the "NatureEarthMan"
    ——A Multidimensional Probe into Today' s Human Development
    CHANG Xiu-Ze
    2011, 18(3):  1-16. 
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     Nowadays human beings are facing the great challenge of resources and environment. At the same time, in some countries, the contradictions caused by "cheap labor costs" are also touching the bottom line of human dignity. This essay, based on the "multidimensional property rights of human development", and from the property rights of "nature" (environment), "earth" (resources) and "man" (manpower) as well as their coupling, puts forward the following opinions: (1) In the aspect of environment, there is the "deficiency of property rights". A theoretical discussion shows that it is objective to establish a system of environmental property rights. The framework serves as the "three pillars", that is, the system of environmental property rights in definition, transaction and protection, including the integrated coordination between the lines of property rights, techniques, structures and regulations. (2) In the aspects of resources, there is the "deformity of property rights". According to the "multipowers" of the generalized theory of property rights, such five powers should be perfected as peasants' land flow, woodland management and tree transfer, the drilling and mining of mineral resources, the rights of water resources, and the usufructuary right of oceans. (3) The property rights of manpower take human beings as the "essence", which emphasize labor force, management and technology. It is necessary to establish owners' subjective status in economic society and seek for the channels and forms of manpower capital being transformed into enterprise capital so as to construct a systematic structure of golden triangle. (4) The property order of the "natureearthman" has an inner coupling. The author makes some suggestion of how to play a coupling part of the property rights of the "natureearthman" in scientific development, systematic reform and social management.
       

    he Delay and Absence of National Consciousness
    ——China' s System of Film Dissemination and Its Expansion
    of Space before the Founding of the Nanjing KMT Government
    LI Dao-Xin
    2011, 18(3):  17-28. 
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    he Delay and Absence of National Consciousness
    ——China' s System of Film Dissemination and Its Expansion
    of Space before the Founding of the Nanjing KMT Government(School of Arts, Beijing University, Beijing 100871, China)Abstract: Before the founding of the Nanjing KMT Government, or during the time from the introduction of film into China to 1927, the dissemination of China' s film mainly concerned with morals, having basically nothing with nation and state. The delay and absence of national consciousness, combined with unenlightened, oldfashioned value orientation and confused, disorderly official intervention, make China' s film of this period almost placed in extreme anarchy, resulting in a condition where the Chinese film, from the start, falls into the dislocation of target and effect, and also into the abruption of disseminator and audience. And the Chinese film and its audience in the early period of the Republic of China, during the course of the fast growing and gradual thriving of the Chinese film, realizes a kind of unruly freedom and abnormal pleasure, and, of course, tastes a kind of value puzzlement and identity anxiety.

    A Brief Comment on the Media Object of the
    New Media Animation (Digital 3D Animation)
    NIE Xin-Ru
    2011, 18(3):  29-35. 
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    A Brief Comment on the Media Object of the
    New Media Animation (Digital 3D Animation)(School of Communications, East China Normal University, Shanghai 200062, China)Abstract: Digital 3D animation was produced in 1990s, and, after that, it quickly became popular all over the world. For such a new animation as this, a lot of new issues are produced in the artistic theory. First, digital media is different from ordinary media. It doesn't have an entity, only being a kind of media parasitic on other media, all of which lose their features and become homogeneity-oriented digital media. Digital media can exist either in a recessive way or in an explicit way. For animation, digital media existing in a recessive way is confused with ordinary animation. But in the aspect of eekangsa, digital media displays itself both in figure and in movement. It combines the advantage of eekangsa with the advantage of hand-drawing animation, creating a new kind of animation. Also it is the expression of digital media different from traditional media that is considered as a new kind of artistic media.

    Distinguishing Between Two Kinds of PostModernism
    ——An Enlightenment Given by Ben Agger's Cultural Studies
    MA Chi
    2011, 18(3):  36-46. 
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    modernism prevails in the period from the mid1960s to the end of the 20th century. For poststructuralism, it is also so. And poststructuralism, as an important wing of postmodernism, plays a significant part in the ideology and history of postmodernism. But postmodernism is not monolithic. It can be split up. Actually there are two kinds of totally different postmodernism. Only by distinguishing between these two different kinds of postmodernism, can we inherit the critical quality of Marxist theory and understand the real problem of postmodernism, walking finally out of postmodernism.
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    The Naissance of the Youth Culture in Modern China
    ——Taking the New Youth as the Main Study Case
    DENG Jin-Meng
    2011, 18(3):  47-56. 
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    The youth culture, represented by the May 4th youth, is produced on the basis of the naissance of the youth stratum in modern China. From the view of the content, the New Youth has a "youthful" or "vigorous" soul. During the time of the May 4th Movement, a large number of the critical essays, taking the "youth" as the theme, makes up of the unique "youthful discussion". There are mainly two reasons for Chen Duxiu' s naming his magazine the New Youth: firstly, youth as a social role possesses a powerful social function, being easy to become the strength of social innovation; secondly, youth in itself compromises a likelihood of value judgment that takes time as measure. Therefore, on the one hand, youth as the object being enlightened has a great possibility of innovation, and, on the other hand, since its moral advantage, in a struggle against the old age, old empire, old system, old culture and old moral, it is easy to obtain acceptance. The modern youth' s birth of this social role is the outcome of such bilateral development. While social role expectation or social norm strength is produced, there exists youth' s independent consciousness or role selfdesigning. That is to say, youth is determined not only by social role expectation but also by the subject behavior of the student as the role actor and its interaction with social role expectation. As far as modern China is concerned, the production of youth as a social role is closely related to the New Youth. And the May 4th youth, by virtue of reading the New Youth, produces selfconsciousness. The development of this selfconsciousness results in youth worship.

    A Review of China' s Environmental
    Aesthetics in the Past Decade
    WANG Yi
    2011, 18(3):  57-66. 
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     China' s environmental aesthetics initiated in the nineties of the 20 century. Up to the beginning of the new century, it took shape, presenting a good condition of development. In the past decade, the research of the Chinese scholar for the environmental aesthetics has achieved a remarkable result. This is mainly, taken as a whole, reflected in the three aspects: firstly, the theoretical study of the environmental aesthetics establishes a theoretical foundation for the subject itself and the harmonious relationship between human beings and natural environments; secondly, while the practical study of the environmental aesthetics, by virtue of its criticism, promotes the theoretical development of the environmental aesthetics, it makes the theory of the environmental aesthetics utilized in the practice; thirdly, the study of the relationship between the environmental aesthetics and other subjects gives to the environmental aesthetics a theoretical startingpoint, thus making it producing vitality. The three aspects mentioned above give a summary of the research for the environmental aesthetics in the past decade, from which, also we can go further to have an analysis and forecast of the future study of the environmental aesthetics.

    An Interpretation of the Voicing Predicament in LocalColor Literature
    ——From the Perspective of Subjective GrowingUp
    SUN Guo-??20
    2011, 18(3):  67-80. 
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     For nearly 100 years, localcolor literature carries and records the great changes of native China, supporting the blood and voice of agrestic words. But up to the era of the knowledgebased economy, professionalism and apatheticesthetics bring about the estrangement between native writers and native land and the absence of speaking for enthusiasm. The work such as Women' s Chattering, which speaks for the lowerclass people in the country, highlights the absurdness of endorsement under the operation of technological words. In splitting China, rural intellectuals and the new class, who speak for the lowerclass in the country, are difficult to produce. The novels of Li Shasha as a representative worker born in 1980s, stand for the dilemma between the new class' s seeking for the discourse power of endorsement and the acquirement of cultural capital, which discloses the writing subject. And, under the admonishment of new ideology, they get deeply into the predicament of selfcolonialism and suffocate localcolor literature, even the voicing of entire China.

    A Brief Survey of the Lei Text in the Dynasties of
    Han, Wei, and Two Jins
    DIAO Hou-Jun
    2011, 18(3):  81-93. 
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    The creation of the Lei text has something to do with the Yi rule in ancient times. Lei and Yi originally mean the respectful treatments for dignitaries. Afterward, the scope of treatment is enlarged so that general officials can be granted. With this process of evolution, the Lei text is produced, basically characteristic of "recording words and deeds", "writing positive biographies" and "paying a tribute to one' s life". For the Lei text in the Western Han Dynasty, only Yang Xiong' s A Lei for Queen Yuan is handed down from generation to generation. Zhang Heng, living in the Eastern Han Dynasty, is considered as the great master for the Lei text of that time. And in the era of the Three Kingdoms, Cao Zhi is praised as the best expert for the Lei text. Cao Zhi not only writes more Lei texts, but also no longer pays attention to "praising". Instead, he prefers "mourning", thus creating a variant. Up to the times of the Two Jins dynasties, the best Lei text writer is acknowledged as Pan Yue, whose writing is full of emotions and colors. Lu Ji, Lu Yun and Zhang Hua are also well known as experts. After the hard work of the persons mentionedabove, the Lei text becomes an important part of lyric literature.
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    A Brief Survey of the Track of Literature and
    History in Division and Reunion
    ——Also Comment on the LiteratureHistory Views of Xiao Tong and Liu Zhiji
    Lv-Hai-Long
    2011, 18(3):  94-101. 
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     Both Xiao Tong and Liu Zhiji try to distinguish between literature and History, although they live a slightly different age. Xiao tong' s disposal of the devision is simple. In Selected Works edited chiefly by him, he expels all historical works, just mentioning them in Preface. But Liu Zhiji is different. While he insists on the division of literature and history in dealing with numerous relevant works, he accepts the fact that many works are truly hard to distinguish between. Therefore he classifies the socalled "storybooks emphasizing record", and gives a different evaluation according to the content, thus making these works obtain the legitimacy of a certain existence. Evidently it is sensible for Liu Zhiji, facing the situation of hardness to distinguish between literature and history, to insist on a clear distinction and, at the same time, not to go to extremes.

    Some Supplements and Corrections to
    Complete Ci Poetry of the Ming Dynasty
    ZHANG Qing-Hua
    2011, 18(3):  102-108. 
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     The publication of Complete Ci Poetry of the Ming Dynasty and A Supplement to Complete Ci Poetry of the Ming Dynasty is very helpful to the study of the Ci poetry in the Ming Dynasty. But, in these two books, unavoidably, there are some negligence and pretermission. The author of this essay, based on the fact in possession, points out some mistakes and makes some supplements to the two books. These supplements contain 63 absent ci poems written by the women writers in the Ming Dynasty.
     

    China' s Retail Markets: the Feature, Opportunity and Choice after
    Entering into the Rank of MiddleIncome Countries
    WEI Nong-Jian
    2011, 18(3):  109-119. 
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     In 2006, China completed the transformation from a lowincome nation to a middleincome nation, which brought about a great change in its retail markets. The "rich people" principle established by the "national twelfth fiveyear plan" will go further to promote the speed of this change. For China' s retail markets in keeping a speech privilege of terminal position in industrychain, it is the only choice to master mutative market elements and regulate purposefully new business strategies. This essay makes a comparative analysis of the relevant statistical data, and draws a conclusion. After entering into the rank of middleincome countries, China' s retail trade has a greater growth in such aspects as sales, employment and grossprofits. But, compared with the developed countries, this growingup looks too low. There are multiple reasons for this lowness, one of which is the imbalance of regional development and income structure. This essay, from such five aspects as mature logos, diversified purchase payment, perfect business attitudes, the main development means, and the rational purchase degree, gives an analysis of the changes of China' s retail market gradually entering into the era of logos and maturity. The author thinks that, in the near future, it is significant for China' s retail market to transform its growing method from the former "enclosure" to the coming "harmony" so as to regulate and establish the enterprise' s development strategies and business targets.
       

    A ReCriticizing of QuasiFalse News
    HAO Yu, ZHANG Xiao-Wei
    2011, 18(3):  120-129. 
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    Quasifalse news is different from false news. The latter comes completely from nothing. But the verisimilitude of quasifalse news conceals various distortions that do not correspond to the fact, thus producing a great evil influence on audience. The false news invented completely is easy to be seen through. Therefore once being disclosed, it is not believable. But quasifalse news, just like covert virus attaching to news organism, is not easy to be conscious of, and endangers our journalism imperceptibly. There are many showing ways for quasifalse news: noneffective information, weak news source, suspicious numbers, deep hurt in contrast to the strong principle, and stiff routines. All these have a profound, complex source of production. For quasifalse news, it is necessary to have a deeper criticism in academics and a larger, more thorough cleaningup in practice.

    John Dewey and Walter Lippmann:
    A Subversion of the Theory of Press Freedom
    HUANG Jian-Xin, CHANG Wan-Wan
    2011, 18(3):  130-140. 
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    John Dewey and Walter Lippmann:
    A Subversion of the Theory of Press Freedom(School of FilmTelevision Arts and Technologies, Shanghai University, Shanghai 200072, China)Abstract: The theory of press freedom is a guidance theory of mass media, which held a leading position in western countries from the midseventeenth century to the midtwentieth century. Absorbing the theoretical essence of several western ideologists in the seventeenth century, it prepared the public for developing a free, independent system of mass media under the condition of capitalism. But, as times went, things were different. Up to the fifties of the 20th century, the monopoly reality of the western mass media and the overflowing of emotional news reports made untimed the theory of press freedom. Therefore, it was inevitably replaced by the theory of social responsibility initiated by Commission on Freedom of the Press in 1947. During that time, John Dewey, an American philosopher of pragmatism, and Walter Lippmann, an American theoretician of journalism and communication, have a powerful, theoretical criticism of the premise and contents of the theory of press freedom, which served as a subversion of the predominant western theory of mass media and made good bedding for the replacement of the theory of press freedom with the theory of social responsibility.