关键词: 文化消费, 文化衍生品, 影视衍生品, 电影衍生品

Abstract: By sorting out the macro backgrounds of screen industrial economy and its policies based on the analysis method of “PEST”, the paper cites the online database to conduct both comprehensive researches and indepth case studies of the development trends of the screen derivatives in six categories of three major forms: dramas broadcast through satellite TV channels and network dramas, TV and network variety shows, network films and films released in cinemas and theatres, and summarizes the industrial characteristics and trends of the development of screen derivatives under the macro backgrounds. Finally, the paper puts forward suggestions for the industrial development of China’s screen derivatives from the perspective of industry management.

Key words: cultural consumption, cultural derivatives, screen culture derivatives, film derivatives