上海大学学报(社会科学版)

• 文艺理论研究 • 上一篇    下一篇

国外服务创新研究演变历程及其对中国的启示

  

  1. 上海海事大学经济管理学院
  • 出版日期:2017-09-15 发布日期:2017-09-15

The Evolution of Service Innovation Researches and Its Implications #br# for China: Based on Foreign Literature Review

  • Online:2017-09-15 Published:2017-09-15

摘要:

自熊彼得时代至今,服务创新仍然是一个模糊不清的概念。学界对服务创新本质看法不同,对服务创新的定义观点不一,服务创新研究遭遇了发展瓶颈。目前,对服务创新研究进行系统性综述的研究数量有限,在一定程度上造成研究发展脉络不清,对研究内容认识不足。通过概念分类法对1996—2016年期间的国外服务创新研究成果进行系统性收集与梳理,探索了服务创新研究演变历程,总结了服务创新研究的内容类别。研究结果显示:(1)目前的研究大多以熊彼得创新理论作为出发点,通过“内向角度”来看待服务创新。(2)大多数研究依据变化程度、变化种类、变化新颖性以及变化来源四个方面对服务创新展开探索。(3)研究在服务创新的价值共创方面的探索不足,忽视了服务创新在利益回报方面的必要性与重要性。在此基础上对现阶段研究进行了评述,指出研究的主流方向以及存在的主要问题与薄弱之处,提出了基于价值共创与顾客体验的“外向角度”重新审视服务创新,以及通过改变认知逻辑展开深入研究的展望,从而弥补了目前在服务创新综述研究方面的不足,为今后服务创新研究破“瓶颈”问题提供必要的方向与思路,同时为研究供给侧结构性改革时期国内服务业创新,特别是高端服务业创新提供一定的前期基础和理论参考。

关键词: 价值共创, 高端服务业, 内向与外向视角, 服务创新, 供给侧结构性改革, 顾客体验

Abstract:

 Service innovation, which has been under research since Schumpeter’s time, still remains as a vague concept. Because different options on the essence of service innovation exist among scholars, no agreement on the definition of service innovation has been reached. Despite of studies abundantly made in the scope of service innovation, conclusions diverge, leading to the research “bottleneck”. The development course and the content of the service innovation researches is yet to be clarified due to lack of related studies and systematic literature review. Employing the method of concept clarification, this research, through a systematic and comprehensive review on service innovation literature during the period of 19962016, clarifies the development course and summarizes the content and categories of the researches under discussion. The research findings include: (1) the researches during the current period, taking Schumpeter’s innovation theory as the step stone, carried out the exploration from a socalled “inward perspective”; (2) most researches focused on the following four themes: degree of change, category of change, newness of change, and source of change; (3) the researches during the current period paid inadequate attention to value cocreation, ignoring the necessity and importance of profit return brought by service innovation. Based on these findings, the paper evaluates the service innovation researches during the current period by identifying the main trend and major problems and weaknesses, and presents the following recommendations: service innovation needs to be reexamined by shifting from the “inward perspective” to the “outward perspective” based on customer experience and value cocreation; the forthcoming researches should change current cognitive logic to make indepth research. The paper, besides making up the deficiency of literature reviewbased research, sheds light on the solutions to the bottleneckrelated problems of research development, and provides the service industries, especially highend service industries in China, with some preparative foundation and theoretical references.

Key words: Supplyside Structural Reform, highend service industries, value cocreation, customer experience, inward and outward perspective, service innovation