关键词:  , 超越性, 跨界移情, 动画伦理本质, 现代神话, 娱乐启蒙

Abstract:

 Animation, created with multi medias such as applied arts and technology and aiming at revealing and transcending reality, is both an artistic form and production technologies. Perceived from the reality, it reveals human social reality and social ethical awareness. Viewed from the super reality, it combines and transcends all other artistic signs, creating visual impact while expressing boundlessness. So animation can project the appeals for individual ethics and construct connotations transcendent of social ethics, which is the transcendent nature of animation ethnics. The transcendent nature of animation ethics includes three layers: form, connotation and methods, featuring “modern myth”, “entertainment enlightenment” and “transboundary empathy” respectively. Against the current background of animation art following the world trend to seek allround development and constant innovation, it is vital and imperative to study the essence of animation ethnics to promote the development of animation and construct animation ethic theory.

Key words: transcendence, modern myth, entertainment enlightenment,  essence of the animation ethics, transboundary empathy