关键词:  , 海洋世纪；中华传统海洋文化；海洋强国文化形象；汉语热；语言进路

Abstract:  The 21st century is an age of Ocean. It is of great importance to study how to export and disseminate traditional Chinese ocean culture and thus reshape China’s cultural image as a strong marine power. Language is a vehicle of culture and a bridge for cultural communication. Unfortunately, as the tidal waves of cultural fusion swept the world, the western ocean culture has gained a dominant position and China’s traditional ocean culture has lost its voice since the early modern times. Under the circumstances, Shanghai has borrowed and adapted the linguistic and cultural elements of western countries, and thereby created Chinese Pidgin English and carved a unique path for development. Shanghai’s experience suggests that in the context of globalization, we can capitalize on the current “Chinese mania” and export our traditional ocean culture to the Englishspeaking world via the medium of the Chinese language so that it can earn its place in the global culture. The dissemination of China’s traditional ocean culture via the vehicle of language is a new research subject that demands our urgent scholarly attention.

Key words:  an age of ocean, China’s traditional ocean culture, the cultural image of a marine power, Chinese mania, the language perspective