虚拟国际贸易平台的形成与创新
——基于阿里巴巴的案例分析

上海大学学报(社会科学版)

虚拟国际贸易平台的形成与创新
——基于阿里巴巴的案例分析　　

上海大学经济学院

收稿日期:2013-01-05 出版日期:2013-07-15 发布日期:2013-07-15

The Formation And Innovation Of Virtual International Trade Platform -- Based On The Case Analysis Of Alibaba

Received:2013-01-05 Online:2013-07-15 Published:2013-07-15

摘要/Abstract

摘要： 以阿里巴巴为代表的B2B国际电子商务网站在促进国际贸易发展方面不断创新，以及如何形成在规模、功能上超凡的虚拟国际贸易平台。该平台能够有效支配线下实体资源，形成贸易设施线上集聚，线下分散的新格局，具有更大的资源集聚能力和发展空间。本文详尽研究了虚拟国际贸易平台在客户管理制度、平台整合能力及支配力方面的创新，并揭示虚拟国际贸易平台是未来电子商务发展的趋势之一，它存在向更高阶段升级的可能性。

关键词: B2B国际电子商务网站, 虚拟国际贸易平台, 阿里巴巴

Abstract: The paper studies B2B international e-commerce website represented by Alibaba in the promotion of innovations about international trade development， and researches how to form a virtual platform for international trade， which is extraordinary in scale and functions. The platform can effectively control offline physical resources, forming a new pattern of trade facilities agglomerating online but scattering offline. Therefore, it makes more powerful ability for agglomeration and space for development. This paper studies the virtual platform for international trade in customer management system, platform capability for integration and power aspects of innovation, and reveals the virtual platform for international trade is the future development trend of e-commerce. It exists to higher level upgrade possibilities.

Key words: B2B international e-commerce website, the virtual platform for international trade, Alibaba

李骏阳, 井涛. 虚拟国际贸易平台的形成与创新
——基于阿里巴巴的案例分析　　 [J]. 上海大学学报(社会科学版).

LI Jun-Yang, JING Chao. The Formation And Innovation Of Virtual International Trade Platform -- Based On The Case Analysis Of Alibaba[J]. Journal of Shanghai University (Social Science Edition).