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上海大学学报(社会科学版)

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中国电影：叙事经济和意义创造

  

  1. 北京电影学院电影学系
  • 收稿日期:2010-11-20 出版日期:2011-01-15 发布日期:2011-01-15
  • 作者简介: 倪震（1938），男，江苏苏州人。北京电影学院电影学系教授, 上海戏剧学院特聘教授, 从事电影理论和电影剧作研究，主要著作：《改革与中国电影》（1994）、《探索电影集》（1994）、《北京电影学院故事——第五代电影前史》（2002）、《背着摄影机走向延安》（2008）；电影剧作：《大红灯笼高高挂》（1990）、《红粉》（1995）、《鸦片战争》（1997 与人合作）。 　

China' s Film: Narration Economy and Significance Creation

  • Received:2010-11-20 Online:2011-01-15 Published:2011-01-15

摘要：

叙事经济注重市场效益，以全面提升电影票房为目标；但同时电影还应该具备符合大众审美和承担文化建设的责任。新世纪以来，叙事经济成长的首先突破，是体制改革真正跨出了除旧图新的决定性步伐。叙事经济探索的另一个明显成果，是中国电影主流大片的成功推出，进而形成系列化生产，引起广大观众的关注和热评。第三个转变，则是电影创作新一代导演群体的登场，以及由此带来的意义创造的变革和求新。作为电影产业链的源头，创意策划和编剧创作是形成一部电影生产的首要环节。然而在当下，中国电影里的创新性电影运作，在无法依靠现成文学作品为改编依据的状况下，也出现了立足自主创作表达意义的生产运作。从20世纪90年代开始，类型电影的策划意识和生产实践，已在我国电影中明显展现。同时，我国类型电影生产还存在一些问题：类型定位和类型特色还不够清晰、突出；中国类型电影的类型种类太少。类型片配置的全面性、多样性亟待加强；中国类型电影的商业为重、意义创造贫弱现象必须引起关注。电影必须力求达到叙事经济和民族文化建设的综合效益，才能有益于广大受众和文化品格的提高。
关键词： 叙事经济; 编剧生产力; 民族文化建设; 意义创造

关键词: 叙事经济;编剧生产力; 民族文化建设; 意义创造

Abstract:

China' s Film: Narration Economy and Significance Creation(Department of Film Studies, Beijing Film Academy, Beijing 100088, China )Abstract： Narration economy attaches importance to market benefit, and takes the full promotion of the box office as the target. But, at the same time, the film is supposed to accommodate the public aesthetics and take the responsibility of cultural construction. Since the inception of the new century, as the first breakthrough of narration economy, the system reform of the film has taken a decisive step of replacing the old with the new. As another evident achievement for quest for narration economy, China' s blockbusters of mainstream are successfully released, which go further to turn a series of production, causing the concern and comment of the wide audience. The third turningpoint witnesses the comingout of the new generation of the director group, which brings about the transformation and renovation of significance creation. Creative plan and screen writing, as a source of filmindustry chains, are primary links of producing films. Although, at the present time, China' s operation of creative films is short of filmizing the ready literary writing, there appears the production of independent creation and expressing significance. Since the beginning of 1990s, the plan consciousness and productive practice of the genre film is evidently displayed in China' s film. But, at the same time, in China' s production of the genre film, there are such problems as genre orientations and genre characteristics being unclear and standingout, and the categories of China' s genre films being too small. Therefore, it is necessary to strengthen the completeness and diversity of the genre film disposition. For China' s genre film, not only is emphasis put on the commercial benefit, but also importance is attached to significance creation. Only by way of the comprehensive benefit of narration economy and national cultural construction, is it helpful for the film to avail the wide audience and enhance the cultural character.
 

Key words: narration economy; screenwriting productivity; national cultural construction; significance creation