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上海大学学报(社会科学版)

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移动电视营销策略初探

万喃喃   

  1. 上海大学影视艺术技术学院，上海 200072
  • 收稿日期:2007-03-14 修回日期:1900-01-01 出版日期:2007-09-15 发布日期:2007-09-15

A Preliminary Probe into the Marketing Strategy of Mobile TV

WAN Nan-nan   

  1. School of FilmTelevision Arts and Technologies, Shanghai University, Shanghai 200072, China

  • Received:2007-03-14 Revised:1900-01-01 Online:2007-09-15 Published:2007-09-15

摘要：

要在媒介营销中获得成功，移动电视必须为受众提供风格鲜明的资讯快餐，用较低的价格获得更多的广告市场份额，建立规模化、网络化的分销渠道，采取有效的公共关系组合树立自身良好的形象。


关键词: 移动电视, 营销策略, 媒介营销

Abstract:

In order to achieve success in media marketing, mobile TV must offer special fast information for audience, acquire more share in advertisement market with lower price, build up largescale, networking channels, and adopt an effective combination of public relations to set up a good image.

Key words: marketing strategy, media marketing

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mobile TV

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