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上海大学学报(社会科学版)

• 广告学 • 上一篇    下一篇

中国品牌世界崛起与国际传播

张健   

  1. 中电电气（上海）太阳能科技有限公司，上海 200335
  • 收稿日期:2005-07-20 修回日期:1900-01-01 出版日期:2007-07-15 发布日期:2007-07-15

The Worldwide Rise and Communication of Chinese Brands

ZHANG Jian   

  1. CEEG (Shanghai) Solar Science & Technology Co., Ltd., Shanghai 200335, China
  • Received:2005-07-20 Revised:1900-01-01 Online:2007-07-15 Published:2007-07-15

被引次数

1

摘要： 在经济全球化的今天，品牌已成为世界经济发展与交流的基本形式。在中国和平崛起的大背景中，中国品牌世界崛起的概念被提出。而品牌又是一种传播现象，因此考察中国品牌国际崛起，就必须从国际传播的角度来考察中国品牌的国际传播生态，并在其框架内分析其实现的基本途径。

关键词: 品牌传播, 国际传播, 世界崛起

Abstract: With the globalization of economy, the brand has served as the basic form of developing and exchanging of international economics. It is against the background of China's peaceful riseup, the concept of the Chinese brand riseup in the world is put forward. But, the brand is also a phenomenon of communications, for which, it is necessary to investigate, from the perspective of international communications, into the ecological environment of Chinese brands, and give an analysis of the basic way to realize the riseup.

Key words: rise, communication, brand

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