Table of Content

15 September 2015, Volume 32 Issue 5

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Articles

Mobile Internet Age and Business Innovation
——Theoretical Thinking and Outline Design

2015, 32(5):  1-12. 

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Shanghai Business School, Shanghai 200235, China)Abstract： The occurrence of the newtype network technology has brought mankind into the age of mobile Internet. Time is the permanent vehicle of mobile Internet interaction. The evolution of technologies deepens people's understanding of individual time and brings new challenges for selecting more rational time. The mobile Internet offers space a platform with indefinite imagination. The flowing space, as the material organization of the shared time caused by information flow, took the shape of a unique space form with three levels. It means the way businesses cater to human activity space will shift from finiteness to infiniteness and to finiteness again. In terms o f human behavior, division of labor and the changes of value, the forming logic of business innovation is analyzed that human beings can be put into two categories: designers and operators after the mobile Internet is embedded into all business activities. Mobile Internet business is a generic term for all valuable transactions between human beings in certain time and space faced with uncertainties and based on the social division of labor. By expounding the nature of business innovation in the age of mobile Internet, the paper proposes an analytical outline for the business innovation with people at the core, and further summarizes and offers solutions to the problems concerning business innovation in the age of mobile Internet.

The Portrayal of the Images of the Ethnic Minorities in New China
——Concurrently Responding to the “Rewriting of Chinese Cinematic History”

2015, 32(5):  13-51. 

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 Through a critical review of the conceptual construction of the images of Chinese ethnic minorities, we can see the problems underlying the oversees research paradigms of Chinese cinemas such as “Chinese Language Cinema” and “Sinophone Cinema”, which are rich and complicated image practice on the premise of masking and negating the political conceptions of ethnic equality in new China. Therefore, it is essential to return to the United Front and class struggle which are the State and national discourse variations of the historical line. Be it the patriotic united front in the regions of ethnic minorities, the support to the Third World's nonalignment or the international aid, all is embodied in the same world pattern with the political perspective of class struggle. How to shed new light on the perspective in the current ethnic policies and international relations? Can the studies of ethnic minorities be divorced from the historical line and practical challenges? These are key questions to the film studies of ethnic minorities. Meanwhile, the paper examines the social and political significance of the documentaries of the ethnic minorities from the view of social development and communication, and revisits the complicated and diverse practice between “scientific documentary” and the “authenticity” the Party has required. Only by clarifying the above questions, can we renew the discussion of image democracy and the subjects of the cinematic history.

On the Construction and Antinomy of the
“Shadowplay” Theory in the 1980

2015, 32(5):  52-63. 

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 “Shadowplay” theory has been the most landmark and controversial film theory put forward by the mainland academic circle since the new age. This paper explores the proposal of the “Shadowplay” theory and related debates from the perspective of academic history. Based on the recall of why “shadowplay” was reignited in the 1980 s and how it was transformed into a controversial event in the film academic history, the paper points out that given the unique historical context of the 80s, the proposal of the theory was constructive in itself and possessed the feature of antinomy as well.

The Evolution of the Center of Ancient Rituals from
Ancestral Temple to Palace

2015, 32(5):  64-72. 

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 The evolution of the center of ancient rituals from ancestral temple to palace started from the combination of temple and chamber to the gradual independence of luqin （principal chamber） which evolved into zhengqin (central chamber) or wangqin （king chamber）. Later on, Zhengqin acquired actual administrative function and finally turned into palace as the name suggested. Accompanied with the evolution from temple to palace were the changes in three aspects. The first change is that the capital structure, originally following the mainstream-seated east facing west, turned into being seated north facing south. The second is the change of the positions of the palace and temple, with the temple moving from the center to the side. The third change is the final establishment of palace as the center. The change of the architectural structure from the temple to the palace as the center permeates with the disposition of Chinese nation.

The Expansion of Soviet Aesthetic Discourse and the
Bigotry of Aesthetic Studies——One of the Studies of the Discipline Construction of
Aesthetics during the “SeventeenYear” PeriodFAN Yugang

2015, 32(5):  73-83. 

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 The “onesided” foreign policy and a host of ideological transformations offered nationwide discourse generating mechanisms for the Soviet aesthetic discourse which became the dominant content of “aesthetics in China”, leading to the discourse hegemony of Soviet Marxist Aesthetic Studies in China. The aesthetic research during the “SeventeenYear” period (from the founding of new China to the eve of the Cultural Revolution) was to some extent a process of the Soviet aesthetic discourse system and its research paradigm squeezing and overshadowing the Western aesthetic discourse system and its research paradigm. Due to the narrow research perspective and outdated research methods, the originally diverse aesthetic studies were narrowed down to the “reflective aesthetics” based on philosophical ontology, simplified into the “subjectiveobjective” and “materialismidealism” labeling process, and finally reduced to the bigotry of “Chinese Aesthetics” incurred by the lack of rationale.

Family Resemblance” of Aesthetics and Its Return
——On Wolfgang Welsch′s “Beyond Aesthetics” and to
Discuss with Mr. Wang JianjiangTAO Guoshan

2015, 32(5):  84-96. 

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“Beyond Aesthetics” represented by Welsch and Gao in the international and domestic circles of aesthetics transcended both the traditional view of “Aesthetics as Art” and the superficial aesthetics incurred by the prevailing pop consumer culture. The former had certain theoretical depth and historical influence while the latter was the result of the deluge of aesthetic secularization in today′s global commercial era. “Beyond aesthetics” is not outside of aesthetics, but the family resemblance of aesthetic concepts beyond their boundaries. Its target is not only the “spirit of beauty”, but also a new cognition of reality. “Beyond Aesthetics” is also the “return of beauty” which does not mean returning to the past, but return to its own field as a discipline and to epistemological aestheticization which makes aesthetic appreciation an everyday existence, thus the return to everyday life. During China's reform and opening up, the issues encountered like technology and humanities, prevailing pop culture and ecological crisis criticized by the western Marxists in modern capitalist society are also the research contents of Chinese contemporary aesthetics. Similarly, such topics as aesthetic ideology and cultural studies have also been the ones for Chinese aesthetics. The western Marxism is only one of the influences among western thoughts. Therefore, it is essential for Chinese contemporary aesthetics to learn from and refer to the western counterpart instead of rejection because of nationalism. We should not talk too much “ism”, or blindly pursue originality, but attach importance to digestion and absorption and draw on from others′ strengths to offset our own weaknesses, which will be conducive to Chinese aesthetics.

Corporate Social Responsibility, Risk Management
Strategies and Tax Avoidance  

2015, 32(5):  97-107. 

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Corporate social responsibility (CSR) is a hotspot in both theoretical and practical fields. However, the reason why corporations implement social responsibility is still in controversy. CSR is part of the corporate risk management strategies and helps to reduce corporate strategic risks. This paper makes an empirical study of samples chosen from the data of Ashare companies from 2008 to 2013 by categorizing CSR and establishing models. The results show that: (1) Companies implementing more CSR are more aggressive in tax avoiding; (2) We divide CSR into two categories (selfinterested CSR and altruistic CSR) based on whether it is beneficial to the company. The result shows that companies implementing more altruistic CSR are more aggressive in tax avoiding; (3) The relationship between CSR and tax avoidance is more significant in lowprofit companies than in highprofit companies; (4) The relationship between CSR and tax avoidance is more significant in lowtransparency companies.

A Study of the Development of China′s OldAge
Economy on the Basis of Broad Virtual Economy

2015, 32(5):  108-116. 

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 China is faced with both severe challenges from population aging and historical opportunities of developing old-age economy and creating new surges of consumption. The development of oldage economy should stick to the importance of life value, follow the conception the broad virtual economy and attach greater importance to tapping and meeting the seniors' psychological needs so as to make them a happy life and help them to fulfill their self value continuingly. In view of this, in order to accelerate the development of China′s oldage economy, efforts should be made to constantly improve policies and laws, to vigorously develop cultural and entertainment industries, to employ financial tools, to actively push forward nursing manors, to develop service industry for the elderly investment and to encourage the reemployment of the seniors.

he Transmission of Cartoons during the Period
of AntiJapanese Invasion

2015, 32(5):  117-128. 

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 The “May Fourth” New Cultural Movement brought fine arts away from the ivory tower of traditional art into the torrents of modern art development. With the increasing advancement of modern media, cartoons singled out in the modern fine arts. It became an important vehicle of disclosing the imperialists' ambition of invasion and the feudal monarchy's corruption and decadence. During the AntiJapanese Invasion period，cartoons as a fine art have been widely employed in the war of national liberation and motherland protection. Cartoonists went out of the studios into the streets, boosting the morale of the masses to resist foreign invasion with cartoons, which immensely lifted the public's courage and confidence in defeating invaders and played an important role in crippling the enemy's morale. Cartoonists were obviously a unique and important defensive force in the massive and turbulent war of national defense.

A Study into the Effect of Three Types of Writing Tasks on Linguistic
Features of CFL Learners′ Compositions

2015, 32(5):  129-140. 

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 Integrative writing assessment tasks have become a new question type widely applied to large scale standard tests for different languages, thus calling for targeted research. The present study probes into the features of 94 CFL (Chinese as a foreign language) subjects′ compositions in three task types: impromptu writing, readingwriting integrative task, and readinglisteningwriting integrative task according to 13 indicators. The results showed that integrative writing helps activate highquality texts in terms of  accuracy rate of verbs, accuracy rate of adverbs, the ratio of sentences with correct word order, the number of  cohesive devices and their accuracy rate, the number of special sentence patterns and their accuracy rate, the number of  idiomatic  expressions and their accuracy rate and so on; Among the three types, readinglisteningwriting integrative task stimulates the best compositions according to the indicators on the whole; However, to those candidates who have a lower proficiency of Chinese, integrative writing tasks are highly complicated, thus calling for a prudent selection of reading and listening materials.