Abstract:

Shanghai cultural industry, as an important part of the comprehensive competitiveness in Shanghai, has increasingly become an important industry of modern service. Facing the opportunity and challenge of the new century as well as the objective of building an international metropolis, both Shanghai CPC Committee and Government point clearly out that the suburbs are the main battlefield of the future development in Shanghai. But, however, the development imbalance of economy and culture in urban and suburban areas will inevitably lead to the difference between the development strategy of urban cultural industry and the development strategy of rural cultural industry. This essay, taking the Songjiang District in Shanghai as the case, has an empirical study of the development strategy of rural cultural industry. The survey shows that the monotonous pattern of cultural consumption, the single access to obtaining the information of cultural consumption, as well as the disproportion of existing cultural facilities, hardware and software, have become the major obstacle of cultural consumption in rural residents. While, as a whole, households have a higher level of cultural consumption, the future expenditure is expected to reduce substantially, making a little contribution to the GDP of the Songjiang District. Therefore, for the development of cultural industry in Shanghai suburbs, it is necessary, according to its own characteristics, to select the dominant industry of culture, and, while implementing of the strategy of industry chain cluster, to develop greatly the public enterprise of culture, not only improving the environment of cultural consumption in suburban residents, but also, by full use of various information channels, mobilizing the enthusiasm of residents in cultural consumption. The abovementioned is the key factor in the development of cultural industry in Shanghai suburbs.

Key words: Shanghai suburbs; cultural industry; industrial train; cultural consumption