Abstract:

Zhou Xun, as a most representative star in contemporary actresses of the Chinese film and television, has created a unique "wizard" temperament. Being an idealized cultural representation in construction of the gender politics of contemporary women, she has become a favorite of social ideology, film market and mass media, having great allure. The "femininity" created by Zhou Xun consists mainly of three aspects. First, the female body works as a "structured polysemy thing", and, by turning the body, achieve the double apotheosis of selfconstruction and desire wonders; secondly, the temptation and punishment faced by females has become a mode, an eternal legend in the order of genders; Finally, the responsibility and sacrifice by aggrieved females, although achieving selfworth in psychological recognition of motherhood, is difficult to escape the plight of male power games.

Key words: Zhou Xun; femininity; gender politics