Abstract:

The relationship between the platform hegemony in the new media era and the reform of the Chinese media has drawed much attention, but under various pressures, few bother to reveal the truth. As the development of BAT (Baidu, Alibaba and Tecent) are restrained by other external factors and the ecological enivironment for traditional media is deteriorating, we need to reinterprete newly emerging problems like the relationship between news, advertisements and journalism. When plantform monopoly leads to media“socialization”, how to interprete the paradoxical relationship between the “mass line” approach adopted by the mainstream media and the marketization of public opinions? In this game of competing for new media, will macropolicies achieve winwin situation? It  is more urgent to explore or formulate the right approaches and policies to integrate the tranditional and emerging media, thus creating a mutual benefit and winwin situation. In the new media era, how to demonstrate that socialist market economy is for and by the overwhelming majority of people?It is where the publicness of Chinese media reveal most and where the largest challenge lies.
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