上海大学学报(社会科学版) ›› 2025, Vol. 42 ›› Issue (4): 54-64.

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从好演技到好剧集:社交媒体时代演员评价的俗民理论

  

  1. 清华大学 新闻与传播学院
  • 出版日期:2025-07-15 发布日期:2025-07-21
  • 作者简介:梁君健,清华大学新闻与传播学院副教授、博士生导师。
    齐思淼,清华大学新闻与传播学院影视传播研究中心研究助理。

  • 基金资助:
    国家社会科学基金项目(2021QNYC227)

From Good Acting to Good TV Series: The Lay Theory of Actor Evaluation in the Social Media Era

  1. School of Journalism and Communication, Tsinghua University
  • Online:2025-07-15 Published:2025-07-21

摘要: 随着流媒体给剧集生产与消费所带来的改变,普通观众对于演员的评价显著影响了创作和产业领域。后流量时代网络受众对于演员演技的认知与表达方式在弹幕、短评等话语实践中逐渐形成了一套关于“什么是演技”“什么是好演员”的俗民理论。这包括网络受众对演员演技水平的预认知和对表演细节、角色深度和真实感等方面的评价;这些演技讨论的话语还具有线上社交和数字文化的特征,以此来解释和表达他们对什么是好演技和好剧集的理解。演技评价的俗民理论代表着观众群体对于演员评价的话语共同体的形成,营造出正面的创作评价环境,也延伸了影视剧对社会文化的影响力。

关键词: 俗民理论, 演员, 演技, 弹幕, 剧集

Abstract: With the changes brought by streaming media to the production and consumption of TV series, ordinary audiences’ evaluations of actors have significantly influenced both the creative and industrial fields. This study focuses on how online audiences in the post-traffic era perceive and express actors’ performances. Through discursive practices such as bullet comments and short reviews, they gradually form a lay theory about “what constitutes acting” and “what makes a good actor.” This includes audiences’ preconceptions of actors’ performance levels and their evaluations of performance details, character depth, and sense of authenticity. These discourses on acting reflect the characteristics of online social interaction and digital culture, explaining and expressing audiences’ understanding of good acting and high-quality TV series. The lay theory of performance evaluation represents the formation of a discursive community among audience groups regarding actor evaluation, fostering a positive environment for creative appraisal and extending the social and cultural influence of TV dramas.


Key words:  lay theory, actors, acting skills, bullet comments, TV series

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