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上海大学学报(社会科学版) ›› 2024, Vol. 41 ›› Issue (4): 115-123.

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公共文化场馆经营的观念禁锢与市场突破

  

  1. 山东大学 艺术学院
  • 出版日期:2024-07-15 发布日期:2024-07-15
  • 作者简介:丛晓煜（1995-），女，山东临朐人。山东大学艺术学院博士研究生。研究方向：艺术管理。
  • 基金资助:
    国家社会科学基金艺术学重大项目（23ZD02）

Conceptual Constraints and Market Breakthroughs in the Operation of Public Cultural Venues

  1. School of Art, Shandong University, Shandong
  • Online:2024-07-15 Published:2024-07-15

摘要：

在公共文化场馆的经营过程中，虽然中国国家政策并不排斥市场元素的介入，但配套经济制度与有效激励措施的不足，导致社会上较为普遍地对市场元素介入公共文化服务的合理性存在疑问，这也在很大程度上抑制了中国公共文化场馆开展创新性服务的积极性。通过对国内外类似现象的理论分析，以及对典型案例的对比研究，可以发现，这些困境都是在观念的禁锢与实践的因循中逐渐形成的，也必然需要在发挥中国特色社会主义制度优势的基础上，通过观念的更新与实践的突破来实现问题的解决和制度的完善。

关键词: 公共文化场馆, 经营理念, 观念禁锢, 市场突破

Abstract:

In the process of operating public cultural venues in China, although national policies do not exclude the involvement of market elements, the lack of supporting economic systems and effective incentive measures has led to widespread skepticism in society about the rationality of market elements in public cultural services. This has, to a large extent, constrained the enthusiasm of public cultural venues to provide innovative services. Through theoretical analysis of similar phenomena domestically and internationally, as well as comparative studies of typical cases, it can be found that these dilemmas have arisen from the confinement of outdated concepts and traditional practices. Consequently, to solve these issues and improve the system, it is essential to leverage the advantages of the system of socialism with Chinese characterisics and achieve breakthroughs through conceptual updates and practical innovations.

Key words: public cultural venue, business philosophy, concept confinement, market breakthrough

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