上海大学学报(社会科学版) ›› 2023, Vol. 40 ›› Issue (3): 65-75.

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“算法作者”的创作思维与美学原则 ——算法时代电影工业美学之伦理转向

  

  1. 1.北京师范大学 艺术与传媒学院; 2.北京大学 艺术学院
  • 收稿日期:2023-01-10 出版日期:2023-05-15 发布日期:2023-05-15

Productive Thinking and Aesthetic Principles of “Algorithm Author” —The Ethical Turn of Film Industry Aesthetics in the Algorithm Era

  1. 1. School of Arts and Communication, Beijing Normal University 2. School of Arts, Peking University
  • Received:2023-01-10 Online:2023-05-15 Published:2023-05-15

摘要: 随着人工智能技术在电影工业全方位的应用,人工智能编剧、人工智能演员、人工智能剧本医生、人工智能摄影、人工智能剪辑、人工智能营销系统的出现使电影工业链各个环节的制作流程发生了极大的变革,这些变革推动了电影的发展。算法的介入使得当下电影生产的创作思维发生了新变,主要表现为:首先,人的逻辑在“算法作者”创作的电影中不再居于中心位置,人的逻辑被弱化,算法的逻辑加强。在美学原则层面,“算法驱动”下电影生产的技术性与艺术性矛盾凸显,妥善处理好技术性带来利好的同时又葆有艺术性是当下电影工业美学需要进行前瞻性思考的问题。其次,“算法作者”具有人与机的双重伦理属性,但又不仅限于人与机的二元对立,存在人与机的交叉混合地带。从自主性、互动性与适应性三个层面确立“算法作者”的道德主体性,进一步明确其在电影生产中的道德责任。“算法逻辑”驱动下的电影生产存在价值导向偏差、情感匮乏以及算法歧视加剧现实歧视与隐私自治权丧失的伦理问题,而这正是电影工业美学或电影伦理学转向需要思考的必然课题。

关键词: 电影工业美学, 人工智能, “算法作者”, 道德主体性, 算法歧视

Abstract: The comprehensive application of artificial intelligence (AI) technologies in the film industry boosts the emergence of AI screenwriters, AI actors/actresses, AI script doctors, AI photography, AI editing and AI marketing system, leading to great changes in the production process of each link of the film industrial chain and the development of film industry. The intervention of “algorithm” has dramatically transformed the film productive thinking, mainly embodied in the decentralization of “human logic” in the films created by “algorithm authors” as the “human logic” weakens and the “algorithm logic” strengthens. On the level of aesthetic principles, the contradiction between “technicality” boosted by “algorithm-driven” film production and “artistry” becomes increasingly prominent. Therefore, how to properly balance the advantages of “technicality” while retaining “artistry” is a prospective issue worth discussing. In addition, the “algorithm author” has the dual ethical attributes of “human” and “machine” not in the sense of binary opposition, but in the mixed zone of the two. “Moral subjectivity” of the “algorithm author” is presented from the aspects of autonomy, interaction, and adaptability so that its moral responsibility in film production is clarified. Finally, given that ethical problems in film production driven by “algorithmic logic”, such as the deviation of value orientation, lack of emotions, and “algorithmic discrimination”, aggravate discrimination and loss of privacy autonomy in reality, they are the inevitable topics for “further elaboration” by the film industry aesthetics which is also the turn of the film ethics.

Key words: film industry aesthetics, artificial intelligence, “algorithm author”, moral subjectivity, algorithmic discrimination

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