关键词: 移动互联网, 商业创新, 商业模式

Abstract: Shanghai Business School, Shanghai 200235, China)Abstract： The occurrence of the newtype network technology has brought mankind into the age of mobile Internet. Time is the permanent vehicle of mobile Internet interaction. The evolution of technologies deepens people's understanding of individual time and brings new challenges for selecting more rational time. The mobile Internet offers space a platform with indefinite imagination. The flowing space, as the material organization of the shared time caused by information flow, took the shape of a unique space form with three levels. It means the way businesses cater to human activity space will shift from finiteness to infiniteness and to finiteness again. In terms o f human behavior, division of labor and the changes of value, the forming logic of business innovation is analyzed that human beings can be put into two categories: designers and operators after the mobile Internet is embedded into all business activities. Mobile Internet business is a generic term for all valuable transactions between human beings in certain time and space faced with uncertainties and based on the social division of labor. By expounding the nature of business innovation in the age of mobile Internet, the paper proposes an analytical outline for the business innovation with people at the core, and further summarizes and offers solutions to the problems concerning business innovation in the age of mobile Internet.

Key words: mobile Internet, business innovation, mode of business