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上海大学学报(社会科学版)

• 影视理论研究 • 上一篇    下一篇

论2012年中国电影的国际传播
与海外市场竞争策略　　                          

  

  1. 中国艺术研究院电影电视艺术研究所
  • 收稿日期:2013-05-05 出版日期:2013-07-15 发布日期:2013-07-15
  • 作者简介: 丁亚平（1961），男，江苏大丰人。中国艺术研究院电影电视艺术研究所所长，研究员，博士生导师。　　

On Strategies of International Dissemination and
Overseas Market Competition for Chinese Film in 2012

  • Received:2013-05-05 Online:2013-07-15 Published:2013-07-15

摘要：  中国电影海外市场的发展相对滞后，如何拓宽中国电影的发展空间，需要进行系统的探索。2012年的中国电影对外传播中，传统的推广模式包括政府主办、商业宣传、民间活动和媒体等占据主导，同时在新媒体环境下的营销、不同媒介跨界合作等方面也取得了进展。真正意义上的中国电影走向世界，实现海外市场竞争，需要直面存在的一些问题，借助于走向世界的市场机制和新的战略，寻求国产电影海外发展的空间和潜力，真正实现中国电影的“国际化转型”。
 

关键词: 中国电影,  , 国际传播, 海外市场竞争

Abstract: The Chinese film industry lags behind in exploring the overseas market. Systematic studies are needed to expand the space for Chinese film development. In 2012, the international dissemination of Chinese films has improved in both traditional approaches, including governmentorganized dissemination, commercial promotion, and nongovernmental and media publicity, and new strategies such as marking in newmediabased environment and crossmedia cooperation. To realize globalization in its true sense and to compete in the overseas market, Chinese film industry has to face up to the problems, rely on the market mechanism that is in tune with the global environment, adopt the new strategies, explore the overseas market, and tap its potential, so as to realize its"international transformation".

Key words: Chinese Film , International Dissemination , Overseas Market Competition

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