关键词: 电影产业, 语境, 多元特征,  民营电影公司

Abstract:

 In the first decade of the new century, private film companies become more active and make a larger development in film production, market research and so on. With the regulation of the film industry policy and the acceleration of the reform pace, the film market competition is so encouraged that private film companies are permitted to participate in the film industry in a larger way. These companies, vigorous and innovative, are constantly creating a new trend. Thus the business film practice centering on the private film company, as a multifaceted existence, are gradually developed into the pattern and trend of current Chinese films. Such private films companies as Huayi Brothers, the New Screen and PolyBona are just good examples. Their ownership, structure and environment constitute the specific meaning and context of production system and transmission mode. While the transformation of the film industry is, in practice, associated with the ideology of mainstream politics, the theme, policy, pattern, environment and ideology of mainstream films possess a strong, prominent intertextuality. Since private film companies are full of creativity in digging up themes, market orientation and spirit selection, their films, as one of the domestic film entities, are easy to be connected with the potential recognition of new ideas, new techniques and new socialized individuals, possessing a strong ability to innovation and generation. But, however, if they want to find a way to the diversification of times and aesthetics, both reinforcing the strength of industry and market, and developing a new space of film multidimension, it is necessary to regain their forethoughtfulness and consensus so as to achieve more innovative ideas of fast development. In this way, they can, under the context of globalization, promote the further development of China' s film industry and make their new contributions.