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上海大学学报(社会科学版)

• 传播学研究 • 上一篇    

再分配制度下的工具型媒介角色 ——湘中S村的个案阐释

  

  1. 上海大学影视艺术技术学院
  • 收稿日期:2008-10-13 出版日期:2010-05-15 发布日期:2010-05-15
  • 通讯作者: 尤游（1976），女，江苏盐城人。博士，上海大学影视艺术技术学院新闻系讲师。
  • 基金资助:

    上海市重点学科“传播学”建设项目(S30102)；上海市教委优秀青年教师专设基金项目(A.07

The Instrumental Media Role in the System of Redistribution
——A Case Interpretation of the S Village in Central Hunan

  • Received:2008-10-13 Online:2010-05-15 Published:2010-05-15

摘要：

作者简介： 　　                           
 通过对建国至改革开放前一段时期内农村大众传播简史的梳理，可以看出广播与电影是湘中S村主要的传媒形态，传播结构是国家层层渗入的单向传播体系，传播功能主要在于宣传党的方针、政策，传播内容有浓厚意识形态色彩，部分传媒同时提供了娱乐和文化的内容，大众传媒主要表现为党与国家宣传的工具。这套传播体系体现了当时国家制度与资源配置方式的内在要求。

关键词: 再分配, 工具, 单向, 总体性社会

Abstract:

 Based on the S Village in central Hunan Province, this essay records a brief history of public communication in the countryside from the founding of P. R. China to the eve of the Reform and Opening-Up. At that period of time, mass media worked mainly as a propaganda tool for the CPC and the State. While broadcasting and film became this village' s main form of media, the unidirectional system of infiltration by government at all levels constituted its communication structure, the main function of which was to publicize the Party' s principles and policies, and the content had a strong ideological flavor. At the same time, some of media supplied amusement in cultural life. This system of communication reflects the internal requirement of the state system and resource allocation of the time.

Key words: redistribution, instrument, unidirectional, social totality