关键词: 品牌, 品牌权益, 品牌技术, 品牌资产, 自主知名品牌

Abstract: As one of the biggest countries that make and process middlelowpriced products, China possesses a great economic potential in manufacturing. And in order to achieve this potential, one kind of instruments for Chinese industries is to have more autonomous products of intellectual property right and more autonomous wellknown brands. A mature brand consists of autonomous kernel technology and corresponding brand rights and interests, and can derive brand rights and interests of consumer, thus finally forming specific brand capital. Since brand has already specific technologies of management, it is necessary for constructing autonomous wellknown brands of Chinese industries to make preparation for such technologies as distinctive product development, product commercial incubation, the designs of brand sale rights and interests, and the extension of markets. Moreover, more attention should be paid to the instruction of target consumer groups, the maintaining of consumer rights and interests of specific brands, and the transformation of brand culture involving consumers.

Key words: brand rights and interests, brand technologies, brand capital, autonomous wellknown brand, brand