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上海大学学报(社会科学版)

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消费行为的网络分析 ——以关系为分析单位的网络分析法构架

魏水英   

  1. 上海大学文学院，上海 200444
  • 收稿日期:2006-08-31 修回日期:1900-01-01 出版日期:2007-03-15 发布日期:2007-03-15

The Network Analysis of Consuming Behavior——A Frame of Network Analysis with Relation as Analyzing Unit

WEI Shui ying   

  1. School of Literal Arts, Shanghai University, Shanghai 200444, China
  • Received:2006-08-31 Revised:1900-01-01 Online:2007-03-15 Published:2007-03-15

被引次数

5

摘要： 网络分析法在认识论和方法论上有其独特之处，因而在分析消费时表现了其特有的优势。网络分析法是分析消费符号互动、社会互动、社会分层和社会认同等社会学的一个非常有潜力的视角或是理论范式。

关键词: 消费, 消费社会学, 符号, 网络分析法

Abstract: This essay, after reviewing the current sociological perspectives on consuming behavior, presents a new one——the approach of network analysis. Compared with the above perspectives, network analysis is unique in epistemology and methodology and thus manifests its peculiar superiority in analyzing consumption. Network analysis is a highly potential perspective or theoretical paradigm for analyzing such sociological issues as consuming symbols interaction, social interaction, social stratification and social identity.

Key words: consuming sociology, symbols, network analysis, consumption