The Cultural Transformation of Foreign Contract Industries
Journal of Shanghai University (Social Science Edition)
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CHEN Wei-hong
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Abstract: It is urgent for foreign contract industries in China to promote the reformation from functional culture to effective culture, which is determined by its market environment, competitive position and business feature. In order to establish such an effective culture characteristic of both systematical safeguard and flexible reaction, it is vital to take marketing, policy and innovation as the kernels of cultural reformation.
Key words: functional culture, effective culture, foreign contract project
CLC Number:
C92-02
CHEN Wei-hong.
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https://www.jsus.shu.edu.cn/EN/Y2007/V14/I5/158