移动电视营销策略初探

Journal of Shanghai University (Social Science Edition) ›› 2007, Vol. 14 ›› Issue (5): 155-157 .

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A Preliminary Probe into the Marketing Strategy of Mobile TV

WAN Nan-nan

School of FilmTelevision Arts and Technologies, Shanghai University, Shanghai 200072, China

Received:2007-03-14 Revised:1900-01-01 Online:2007-09-15 Published:2007-09-15

Abstract

CLC Number:

G206.2

WAN Nan-nan.

A Preliminary Probe into the Marketing Strategy of Mobile TV

[J]. Journal of Shanghai University (Social Science Edition), 2007, 14(5): 155-157 .

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A Preliminary Probe into the Marketing Strategy of Mobile TV

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