Abstract: The life of the salesman Willy Loman is a tragedy. However, it is better to say that it's his keeping to the social performance consciousness that leads him to the blind alley of his life than attribute his tragedy to the social politics. Since he understood the inner relationship between his life goal and the social performance, he has made every effort to keep his social performing image and prevent from disrupting. He sticks to his ideas of social performance, and refuses to walk out throughout his life, which has worsened his relationship with his son and caused many conflicts. The tragedy of Willy Lowman has something to do with the social politics, but more with the social performance.

Key words: goal of life, rituals, control and maintenance, disruption of performance , social performance