The best way to understand intelligent technology is through a technical perspective. Faced with the deep integration of generative artificial intelligence (AI) technology in video production, we must embrace the insights brought by intelligence with an open mindset. The emergence of Sora as the latest representative of text-to-video models has extended the influence of generative AI technology from the realms of text and images to the video industry. Sora brings innovation to video production through scene creation, shot composition, and visual storytelling, accelerating the development of a“video-centric society”by leveraging computational power and logical insights. In response to the changes brought by intelligent technology, it is imperative to move beyond the notion of“AI-induced unemployment”and embrace digital consensus to address the challenges of intelligence. Strengthening human-machine collaboration, fostering new forms of productivity, enhancing industrial cooperation, and cultivating talent support are essential to maintain strategic initiative in the intelligent development of the video industry.

Sora, generative AI, technological embedding, video production, industrial transformation