Journal of Shanghai University (Social Science Edition) ›› 2025, Vol. 42 ›› Issue (2): 85-96.

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Exploring Rating Systems for Micro-Dramas and Regulatory Pathways for Their Distribution

  

  1. School of Drama and Film, Shanxi Normal University
  • Online:2025-03-15 Published:2025-03-21

Abstract:

Micro drama represents an innovative digital audiovisual format that has evolved from short form videos, incorporating elements of both short-form and long-form content. Recent years have witnessed a significant increase in both production volume and associated challenges, highlighting the necessity for early standardization of production and distribution pathways to foster high-quality development. In response to the challenges posed by high production volume and content review complexities, foreign film and television rating systems offer valuable reference for addressing current regulatory issues in micro-drama. The implementation
of a rating management system holds practical significance across multiple dimensions: promoting healthy psychological development among minors, accommodating diverse aesthetic preferences across age groups, encouraging creators’individual creativity, establishing sound social values, and ensuring sustainable high quality development of the medium. The proposed practical framework encompasses four classification levels: General Audience, Guidance, Special Guidance, and Restricted. This system operates through a three-stage management approach—pre-production, production, and post-production—effectively regulating target audiences and distribution channels while optimizing traffic allocation and commercial models under the rating
framework. Such systematic regulation aims to promote both standardization and diversification in micro-drama development.

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