Journal of Shanghai University (Social Science Edition) ›› 2022, Vol. 39 ›› Issue (4): 34-41.

Previous Articles     Next Articles

The New Orientations of  Mainstream Culture of Chinese Films  and Possibilities of Genre Changes in the Post-epidemic Era

  

  • Online:2022-07-16 Published:2022-11-27

Abstract: In the post-epidemic era, the orientation of mainstream culture of Chinese films may undergo new changes. Firstly, a unique and powerful Chinese voice—“a community of shared future for mankind” will be emphasized from different perspectives; secondly, the theme of safeguarding world peace will be strengthened and deepened; thirdly, China’s core value system will be adhered to and the fine part of Chinese culture will be inherited and carried forward; fourthly, revolutionary genes will be  amplified and revolutionary romanticism and heroism will be vigorously promoted. Influenced by the new orientations of mainstream culture, Chinese genre films may change accordingly. Disaster films, ethical films, science fictions, martial arts and action films in particular will experience adjustments or reconstruction. Meanwhile, with the adjustments and transformation of genre films, we should also see the images with great visual impact created by high technologies. New narrative techniques such as “time travel”, network communication and online commentary among others may also bring various new opportunities of integration and disadvantages. Therefore, it is taken for granted that supervision will be strengthened and the commercial operation of the network will be standardized.

Key words:  , new orientations of mainstream culture, change in genre film, integration and disadvantages