Abstract: Three sorts of opinions can be summarized through a literature review of the representative arguments for building Chinese school of film studies. One opinion holds that Chinese school of film studies is a general concept and a national brand，which pulls together domestic consensus and presents to the outside world unique Chinese characteristics. The second opinion holds that Chinese school of film studies is a narrow concept and a school of knowledge system constructed through the attempt by multitudes of Chinese scholars. The third opinion is a compromise of the above two opinions，which regards Chinese school of film studies as a dynamic cultural movement.  The three types of opinions are sorted out in the attitudes of clarifying opinions and origins so as to explore how Chinese school of film studies can be built.

Key words:  , Chinese film； school of studies； brand； knowledge system