Abstract: Imagination has always been discussed in the field of literary and art theories in such dimensions as subjects’ creation and aesthetic appreciation. Given the current context of media transformation in which filmgame integration is gaining popularity, a new aesthetic appeal for imagination has been aroused by both audience aesthetic tastes and film creation, which once again brings the topic of imagination into specific discourse fields such as the Internet, transmedia and new consumption era. It is under the background of filmgame integration that the authors put forward the term of “imagination consumption” in the Internet era, and make a preliminary theoretical analysis and construction. The discussion encompasses the following two aspects of today’s film creation: the foundation of visual technology and the imagination based on text world. While observing how imagination unfolds in specific works, the authors aptly relate the imagination aesthetics to imagination consumption, in the hope of revisiting and rethinking the evolving relationship between images and reality. 

Key words: filmgame integration, imagination consumption, foundation of technology, virtual reality