Abstract: As for the studies of collective actions, both Western and Chinese scholars focus more on how individual actions contribute to collective actions while scarcely discussing how individuals react after a collective action. However, it is not always the case that collective actions lead to the end of the event. Rather, it may mark the beginning of individual actions. Taking the online post bar of A Town Village as a case, this article analyzes how collective actions evolve into individual actions by observing the villagers’ online discussions. It is found that the villagers turned to individual actions after the failure of collective actions, yet without detachment from collective traits. It is because  villagers still seek community protection by identifying their beliefs with the community beliefs and sustaining a close emotional bond with the community. The revealed logic helps us better understand the relation between collective actions and individual actions  and sheds light on possible ways to rebuild new villages in the future.

Key words: Key words： collective actions, individual actions, community, online post bar