Abstract: Midwest China has scored great achievements over 40 years of reform and openingup. However, rural civilization is still plagued with such problems as fading traditional rural culture and common superstitions to which the disadvantaged groups, such as women and the aged, resort for spiritual support. The increasing superstitious activities in the rural areas of Midwest China indicate certain deviation of socialist rural intellectual and cultural development. Village committees are thought as the most capable and responsible organs within the system in initiating rural cultural activities apart from governments at all levels. However, as village committees focus more of their function of grassroots governance on implementing state instructions, they are left with insufficient energy to meet the cultural needs of the rural citizens in Midwest China. The collective activities of the rural villagers in Midwest China are usually realized through rural traditions which enable villagers to be better involved and engaged in exchanges if more traditions have been inherited or preserved. Otherwise, to meet their needs for social exchanges, villagers may seek other channels among which superstitious activities may become the first choice. The rural revitalization in Midwest China mainly relies on the guidance of mainstream ideology. Only when the mainstream culture is upheld in the right way, can more people be won over. So the battle against superstition lies in the construction of mainstream rural culture and the reconstruction of the carriers for the mainstream culture. 

Key words:  , rural revitalization in Midwest China, superstition, major cultural battleground, cultural carriers