Abstract:

 As film industrialization proceeds under the current situation, in response to the multiple needs from the market, “new” genre films spring up stemming from the reorganization or transformation from previous types, and occupy the market in a “swift” manner. However, new problems often accompany with the advent of new things. The article starts from the temporal, spatial and cultural contexts in which the reorganization of China’s genre films take place, further analyzes and reflects on the problems that have occurred in the process of reorganization, and meanwhile presents the author’s personal reflections on how to coordinate commercial profit, cultural significance and aesthetic taste in the process of reorganization so as to respond to the increasingly fierce market challenges, as well as on how to ward off foreign cultural assault headed by Hollywood movies.

Key words:  genre films, reorganization of genre films, value paradox, audience supervision, film industry