Abstract:

Entrepreneurs are important participants in the market economic activities. The essence of entrepreneurial “traits” needs to be redefined in the current context of social and economic development. As a superintendent who founded the enterprise and runs and manages it as well, an entrepreneur must possess unique traits of “innovation”, “moral integrity”, “compound economic man” and “integration competence”, which are important marks of an entrepreneur in the new era. In China, the whole stratum of entrepreneurs as scarce and precious social resources bears an important mission in the reform, opening up, innovation and development. Given that nowadays entrepreneurs are still bothered by “expectation” and “confidence”, it is of great significance to further foster the entrepreneurial stratum and “inspire and protect the entrepreneurial spirit” in particular. In view of this, six strategies are proposed including raising social respect for the entrepreneurial stratum, effectively protecting the entrepreneur's property rights, earnings from innovation and other legitimate rights and interests, and establishing the “double mechanism” of social fault tolerance and entrepreneur selfcorrection, so as to stabilize entrepreneurs’ social expectation and promote their healthy development as a stratum. 

Key words:  the stratum of entrepreneurs, entrepreneurial spirit, inspire and protect