Abstract:

 Against the background of world film industry constantly gaining new patterns and momentum and increasing competitiveness from the Hollywood movies, how to expand overseas market and influence the new momentum of world films becomes an attentioncatching new agenda for Chinese films. In the perspective of globalization, how to acquire both distinct cultural traits and universal values in terms of thought, content, expression, individuality and style, and how to associate different forms of cultural consumption with film culture turns out to be a common appeal for the Chinese films. During the process of global film development, it is inevitable for Chinese films to constantly reflect on its own, adjust concepts and directions in time, bid farewell to distorted values like selfdeception, speculation and money worship that has abducted the current creation of Chinese films, and turn to a new effective strategy, which is open to new modernistic discourse choices and can promote the overseas film communication.

Key words: globalization, space of the second dimension, film market, conceptual transformation, modernity