Abstract: The Chinese film industry lags behind in exploring the overseas market. Systematic studies are needed to expand the space for Chinese film development. In 2012, the international dissemination of Chinese films has improved in both traditional approaches, including governmentorganized dissemination, commercial promotion, and nongovernmental and media publicity, and new strategies such as marking in newmediabased environment and crossmedia cooperation. To realize globalization in its true sense and to compete in the overseas market, Chinese film industry has to face up to the problems, rely on the market mechanism that is in tune with the global environment, adopt the new strategies, explore the overseas market, and tap its potential, so as to realize its"international transformation".

Key words: Chinese Film , International Dissemination , Overseas Market Competition