微电影：演变、机遇与挑战

Abstract

Abstract:

The microfilm is a new movie form that sprouted as grass-root network videos, grew into conventional films released on the Internet, and now blooms as for-profit prfessional films jointly created by traditional entertainment companies, communication platforms of new media, and sponsors. It is an attempt to achieve a multi-win-win situation through resource integration and will bring far-reaching infuence on, even a new stage of industry convergence to , Chinese film industry.

Key words: microfilm, change, film industry, resource

CLC Number:

J902

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Microfilms: Changes, Chances and Challenges

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