Abstract:

 〖WTBZ]This essay aims at a deep probe into recent sensation films in Taiwan such as Cape No. 7 (2008) and Monga (2010), giving an analysis of how they guide audience' s trend of favoring with Taiwan films, which brings out a new look on Taiwan films recovery. On the one hand, the author uses detailed data to sum up the market supply of Taiwan films, observes the chain knot of the Taiwanese film production and the American business distribution, and depicts the practical mode of financial capital injects and crossborder cooperation films, all of which affect the development of the industry chain of production, distribution and projection. And on the other hand, the author points out that the retakeoff of the film industry in Taiwan, as a matter of fact, has not broken away with the worldwide tide of stressing on cultural economy. Although great importance is attached to the discussion of the structural problem of art and industry, and to the analysis of the dominant cultural economy of the film industry in Taiwan, yet the film as cultural merchandise builds its economic values on cultural values. The humanistic values and aesthetic tastes, both of which are inherent in Taiwan films, will become urgent, important topics for the prospect and tendency of the Taiwanese film industry.

Key words: The Mode of the Taiwanese Film Industry, Its Development Tendency,
Perspective of Cultural Economy, cultural merchandise , practical mode of financial capital injects