Abstract:

 Based on the S Village in central Hunan Province, this essay records a brief history of public communication in the countryside from the founding of P. R. China to the eve of the Reform and Opening-Up. At that period of time, mass media worked mainly as a propaganda tool for the CPC and the State. While broadcasting and film became this village' s main form of media, the unidirectional system of infiltration by government at all levels constituted its communication structure, the main function of which was to publicize the Party' s principles and policies, and the content had a strong ideological flavor. At the same time, some of media supplied amusement in cultural life. This system of communication reflects the internal requirement of the state system and resource allocation of the time.

Key words: redistribution, instrument, unidirectional, social totality