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Journal of Shanghai University (Social Science Edition)

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The new dilemma of the international media culture in the perspective of cross-culture

  

  • Received:2010-01-08 Online:2010-05-15 Published:2010-05-15

Abstract:

 With the rapid development of global media, the concept of global professionalism frequently appears in the academic forum. Especially in the new century, more and more scholars both at home and abroad participate in the discussion. Thus, what is the ethic of global professionalism also becomes a hot topic. This essay holds that, at the present, the most important for the discussion is not to determine what it is. Nor can it find the solution. Instead, the question should be put on how to make it possible. Under the global context of multiple levels and multiple dimensions, it is absolutely necessary to establish a set of ethical specification about global professionalism, such as social responsibility and accountability, truth and objectivity, privacy and publicity, and so on, for which, many important countries in the world attach great importance to. But, however, the most fundamental is to think about such an initial question as global professionalism being viable, that is, presetting the basic natural rights of individuals in the aspects of life, freedom, property, and so on, and, based on these, having some kind of institutional arrangements, so as to guarantee the gradual formation of global professionalism from the strategy.