WEI Nong-Jian, TANG Jiu-Yi. Empirical Research on Customer Satisfaction
Based on Corporate Social Responsibility[J]. Journal of Shanghai University (Social Science Edition), 2009, 16(2): 106-120.
[1] Anderson Eugene W, Claes Fornell, Sanal K Mazvancheryl. Customer Satisfaction and Shareholder Value[J]. Journal of Marketing, 2004, 68 (October):172185.
[2] Berens, Guido, Cees B M van Riel, Gerrit H van Bruggen. Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance[J]. Journal of Marketing, 2005, 69 (July):3548.
[3] A B Carroll. Corporate Social Responsibility: Evolution of a Definitional Construct[J]. Business and Society, 1999, 38(3):268295.
[4] Michael E Porter, Mark R Kramer. Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility[J]. Harvard Business Review, 2007, 85(6):136137.
[5] Xueming Luo, C B Bhattacharya. Corporate Social Responsibility, Customer Satisfaction, and Market Value[J]. Journal of Marketing 2006,70 :118.
[6] Claes Fornell, 刘金兰. 顾客满意度与ACSI[M]. 天津:天津大学出版社,2006.
[7] 刘新燕. 顾客满意度指数模型研究[M]. 北京:中国财政经济出版社,2004.
[8] 阿奇·B·卡罗尔,安·K· 巴克霍尔兹. 企业与社会:伦理与利益相关者[M]. 北京:机械工业出版社,2004:27.
[9] 陈志昂,陆伟. 企业社会责任三角模型[J]. 经济与管理,2003,(11):6061.
[10] 徐金发, 龚杨达, 刘志刚. 企业声誉对顾客忠诚的作用机制研究[J]. 外国经济与管理, 2005, 27(7):4451.
[11] 汪纯孝,韩小芸,温碧燕. 顾客满意感于忠诚感的实证研究[J]. 南开管理评论 2003,(4):7074.